Web Analytics Tools: Call Tracking Integration
Mongoose Metrics has partnered with the leading web analytic tools to provide better insight into marketing campaign performance. By integrating our call tracking solution with our partners' software, you can view offline lead-conversion data right next to online conversions, and other useful web analytic reports.
Armed with a complete lead-conversion picture, you can better evaluate campaign performance, adjust marketing activities and maximize ROI.
Google Analytics Call Tracking
The free web analytics package offered by Google is largely used by small-to-medium sized businesses. Google Analytics is a fit for organizations that need some level of web analysis, but don't require rich, customer-focused data sets.
In 2007, Mongoose Metrics was the first call tracking company to integrate our call- and session-based tracking data into Google Analytics. Since then, we have developed additional features to better enable our customers to model and pivot data within the Google system.
Adobe Omniture SiteCatalyst Call Tracking
Adobe Omniture's SiteCatalyst is an enterprise web analytics solution, ideal for medium-to-large enterprises. It provides real-time marketing intelligence for online initiatives, including social media, mobile marketing and paid and organic search.
The Adobe Omniture/Mongoose integration enables existing SiteCatalyst customers to view reports of their online and offline conversions side by side, as well as drill into rich session data associated with each prospect.
WebTrends Call Tracking
WebTrends is a web analytics platform that offers social media measurement, paid-search optimization and the option to connect data silos throughout an organization.
The Mongoose/WebTrends Integration lets users visualize a lead's entire path to call, record a specific call count as a product conversion, and log product sales performance by campaign. For more information please read Integrating Webtrends and Mongoose to drive increased sales.
Yahoo! Web Analytics Call Tracking
Yahoo! Web Analytics is a free enterprise analytics solution that provides insight into website visitor demographics and interests. To use Yahoo! Web Analytics, you have to be a Yahoo! Advertiser or host your small business ecommerce store on their platform.
IBM Coremetrics Call Tracking
Coremetrics is an IBM marketing software solution. The platform provides online analytics, search engine bid management, email targeting, ad impression attribution, cross-sell recommendations and social media ROI.
Unica Call Tracking
Unica is another IBM marketing software solution, providing web analytics and integrated marketing campaign tracking to large enterprise operations.
The Mongoose/Unica integration provides offline conversion metrics, including call information and call results tied into existing offline channel reports.
For a more detailed look at how combining web analytics with call tracking can improve marketing campaign performance, read our guest blog post on Marketing Pilgrim – A Closed Loop Marketing Overview.
