Integrating Offline Phone Calls Into Web Analytics Packages

Online marketers and advertisers have the need to track phone calls driven from Internet marketing campaigns and have the phone call tracking data reported within their web analytics software package of choice, such as Google Analytics, Omniture or Yahoo Web Metrics.

In 2007 Mongoose Metrics pioneered this offline phone call tracking integration solution by developing the industry’s first business class phone call tracking service which routes call information into web analytics software. This allows web stats software users the ability to measure the phone call performance of their internet marketing campaigns along side their online metrics. One common need where the use of web analytics phone tracking integration is particularly valuable is with Pay-Per-Click (PPC) advertising where the Internet marketer wishes to understand what paid search visits resulted in phone calls and streamline all the data conveniently within their web analytics package of choice.

For setup, our web analytics call tracking services offers simple setup. How it works is that after a phone call is made through our service, the Mongoose Metrics phone server will place an automated URL post-back visit to your website. In the URL Mongoose Metrics visits is information about the call which can include keyword, campaign, and call specific information such as incoming caller phone number and call duration. When the visit is made to your site, the information is logged through your web analytics packages js tracking snippet which is already posted on your webpage. In this way, a phone call is tracked from the campaign source and then reported back into your web analytics package.

Key Benefits of Mongoose Metrics’ Web Analytics Business Class Phone Call Tracking

• Transition the data directly into the web analytics package of choice without the need to learn an additional reporting environment
• See phone call reports alongside your web traffic metrics
• Streamlines month-end client reporting time
• Understand what paid search keywords and/or campaigns drive phone calls
• Fast and simple setup
  

Who uses Mongoose Metrics Web Analytics Integration?

Any web analytics package which makes us of the on-page js tagging method can easily integrate with our service. This includes, Google Analytics™, Omniture SiteCatalyst™, Yahoo! Web Analytics™, Lyris ClickTracks™, Coremetrics™ and many more.