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Mongoose Metrics Web Analytics Package Integrations

Google Analytics Demonstration


Click Here to view a printable transcript of this video.

Mongoose Metrics currently integrates its call tracking and conversion information into Google Analytics™, Omniture SiteCatalyst™, Yahoo! Web Analytics™, Lyris ClickTracks™, Coremetrics™, WebTrends™, and many more.

Online marketers and advertisers need to track phone calls driven from Internet marketing campaigns, but tradtionally could not incorporate that data into their exisiting web analytics package. Whether they used Google Analytics, Omniture or Yahoo Web Metrics; marketers had a difficult time in filling this gap. This left marketers with only a partial picture of their advertising efficiency.

In 2007 Mongoose Metrics pioneered a method for offline phone call tracking integration solution by developing the industry’s first business class phone call tracking service that routes call information into existing web analytics software. This allows web statistics software users the ability to measure the phone call performance of their internet marketing campaigns along with their current online metrics. This proves particularly valuable with Pay-Per-Click (PPC) advertising where the Internet marketer wishes to understand what paid search visits resulted in phone calls. Inlcuding both the web data and phone conversions in the same reports on the client's own web analytics packages streamlines the decision making process behind marketing campaigns.

Our web analytics call tracking services is simple to setup and requires little maintenance. It works via our Mongoose Metrics phone server which places an automated URL postback after each call is made. In the URL that Mongoose Metrics visits is information about the call which can include marketing information such as keyword or calle information as caller ID. The visit is logged through your existing web analytics package via a Java tracking snippet already posted to your webpage.

Key Benefits of Mongoose Metrics’ Web Analytics Business Class Phone Call Tracking

  • Transition the data directly into the web analytics package of choice without the need to learn an additional reporting environment
  • See phone call reports alongside your web traffic metrics
  • Streamlines month-end client reporting time
  • Understand what paid search keywords and/or campaigns drive phone calls
  • Fast and simple setup

Who uses Mongoose Metrics Web Analytics Integration?

Any web analytics package which makes us of the on-page js tagging method can easily integrate with our service. This includes, Google Analytics™, Omniture SiteCatalyst™, Yahoo! Web Analytics™, Lyris ClickTracks™, Coremetrics™, WebTrends™, and many more.

 

 

Get More Information

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496

Take Action
Schedule Meeting
We ask lots of questions! Schedule a call with Mongoose Metrics. We'll learn about your campaign needs and uncover the right phone call tracking products that will bring you closer to your goals.
  
Implementation Questions?
The Mongoose Metrics team is staffed with three Google Adwords Qualified Individuals. We understand online marketing, paid search, and how to integrate phone call tracking solutions with our online campaigns.
  
Call Us
Call us at 800.293.1174 to discuss your phone conversion tracking needs.