Paid Search (PPC) Phone Call Tracking

Paid search is a never ending battle between marketing executives and an ideal ROI. Setting goals from form submissions is one of the most popular methods of gauging the success of a PPC campaign. However, form submissions do not provide marketers with how many phone calls are being generated from paid search keywords. Understanding how phone call conversions generate sales can play a critical role in streamlining a paid search campaign. With Mongoose Metrics' AccuTrack product suite, customers are able to track phone calls from their paid search campaigns down to the keyword level. AccuTrack is a business class phone call tracking system that tracks keywords from any pay per click campaign. This includes Adwords, Yahoo Search Marketing, Adcenter, and more. Additionally, all AccuTrack products allow for phone call tracking data to be directly exported into the client's existing web analytics package.

The key benefits of PPC phone call tracking include the clients's ability to understand what keywords result in offline phone call activity as well as understanding the full ROI of the paid search campaign. These insights help marketing executives to streamline data, increase ROI, and outperform competitors.

Mongoose Metrics offers two product solutions for PPC phone call tracking: AccuTrack 1:1 and AccuTrack Session. AccuTrack 1:1 allows PPC managers a simple and cost effective means of tracking PPC clicks at either the campaign, ad group or keyword level. Because AccuTrack 1:1 requires a one to one assignment, AccuTrack Session is ideal for PPC campaigns with a higher volume of keywords.

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496