Set-Up Instructions For Phone Call Tracking With Google Analytics

Mongoose Metrics provides offline phone call tracking solutions for Google Analytics users. With Mongoose Metrics trackable phone numbers, phone call events are integrated back into Google Analytics online reports.

Google Analytics Integration Overview

It's now possible for Google Analytics users to track offline phone calls and best yet to view the call tracking activity right from within Google Analytics reports. Call activity can be logged back to Google Analytics reports when a Google Analytics account holder associates a URL that contains their on-page tracking code with a Mongoose Metrics tracking number. When the trackable phone number is dialed and the phone call is connected, our phone call server will also place an automated browser visit to the URL you specified. In this way, the offline phone call activity is logged back to Google Analytics reports.

We suggest the use of the Google Analytics URL Builder, in order to further tag the phone call activity to include campaign source, medium, term, content and name. By further tagging the URL of your hidden web page you can enjoy much richer campaign information associated with the offline phone call.

Set-Up Instructions

1.Create a hidden web page on your web site that contains your urchin.js or ga.js on page tagging code. This page should remain hidden and only be visited by the Mongoose Metrics phone call server when your trackable phone number is dialed.

2. Procure a Mongoose Metrics phone number. As part of the phone number setup where you enter the desired destination phone number also define the URL to your web page with your on-page tagging analytics code. Be sure to use the Google Analytics URL Builder tool in order to further tag the link with any campaign information you wish to save.

That's it! When the tracking phone number is dialed, the Mongoose Metrics phone server will issue an automated browser visit your specified URL. This will represent the call activity back to your Google Analytics reports.

Frequently Asked Questions

How is the phone call event represented in my Google Analytics reports?
A phone call is expressed as a unique visitors with one page view. By using the Google URL Builder to help define the medium of the campaign as, 'phone' you can infer that one unique visitor is equal to one phone call. The image below taken from a Google Analytics report demonstrates how the phone call event will appear in your account when defining the medium as 'phone' in the link to your hidden tracking page.

Where do I view Mongoose Metrics phone call activity within my Google Analytics reports?
We suggest using the Google Analytics URL Builder in order to properly tag the tracking URL of your hidden web page. In the tracking URL define campaign medium as possibly 'phone' and use campaign name to represent the name of your marketing campaign where the tracking number is placed. To view offline phone call activity you can click on 'Campaigns' in the left menu of Google Analytics under the 'Traffic Sources' section. From there, you'll see the campaign of the offline tracking phone number if you tagged the link using the Google URL Builder.

How are calls which are not answered handled?
If the tracking phone number is dialed and connected to the destination number, our phone call server will place a visit to your hidden tracking page. This will include calls that go unanswered.

What's else can I do with Mongoose Metrics Offline Phone Tracking Technology?
Fundamentally, the service provides you with a way to dial a phone call which will in turn visit a web page with tracking code. Since you define the URL of the page, there's no end to how you can further customize or integrate trackable phone numbers into your campaigns by placing your own customized coding on the page to trigger additional events. A practical example of this could be the automation of an email trigger to notify clients or team members of phone call conversion activity or the migration of the complete call activity, such as incoming caller phone number and billing address, into external marketing systems such as a mailing list, sales rep assignment or phone call follow-up queue.