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Why Call Tracking?
By incorporating call tracking into your marketing and advertising campaigns, you’ll have access to actionable data that can better inform future efforts, as well as more accurately measure your current ROI. Clearly see which campaigns are performing and which aren’t. Discover the keywords that are driving visitors to your site, and better understand what’s driving customer behavior.
Integrate any of our products with customer relationship management, bid management, and web analytics platforms to simplify marketing optimization and campaign performance evaluation, and more effectively evolve campaigns, allocate marketing budgets and improve ROI.
AccuTrack 1:1 enables you to assign local or toll-free tracking numbers to individual marketing and advertising campaigns. Offline lead conversion intelligence, including phone call date, time, length and caller ID is recorded and automatically associated with the specific campaign that drove the call. This information is stored within the Mongoose Metrics dashboard for analysis. Can be suited for both online and offline campaigns.
AccuTrack Session allows you to track and record granular details about individual callers, such as keyword search terms used, last URL visited, and other session based data. This keyword-level call tracking solution is ideal for organizations investing in search marketing and pay-per-click campaigns.
AccuTrack Session Directory
AccuTrack Session Directory gives you the ability to track keyword and session level data for multiple tracking numbers listed on the same site or page. Get the same granular data that AccuTrack Session offers for all your published numbers.