Phone Call Insight and ROI Intelligence
The Marketer’s Challenge
Digital marketing teams are tasked with optimizing campaigns across Search, Social, Mobile, Display or Email channels, with the objective of driving positive ROI. Yet, optimization requires effective management of an array of tools and platforms.
At Mongoose Metrics, our goal is to give you the technology necessary to navigate the dimensions of Impact, Time and Risk, without adding to the complexity.
IMPACT—Reveal the full ROI of your marketing efforts.
TIME—Gain insight with little setup.
RISK—No need to change existing business processes.
Why Mongoose Metrics
Right Tools, Right Time, Right Campaign
The Mongoose Metrics Marketing Suite delivers a collection of powerful call tracking products. Whether you need broad call tracking awareness or deep integrations, we work with you and bundle the right products to meet the challenge of proving ROI.
With the Mongoose Metrics Marketing Suite, you can:
- Measure call data from any dimension or level of detail, including source, channel, campaign, keyword, segment, testing group and more.
- Reveal the full impact of your marketing efforts and use call data to measure and optimize ROI.
- Score calls based on custom criteria, such as conversions, support calls, quality and more.
- Integrate phone call data into third-party marketing platforms—including Web Analytics, Bid Management, CRM, Email Marketing, Testing, Marketing Automation and more—to gain a comprehensive analysis of your marketing performance.
- Optimize campaigns to either increase or decrease phone calls.
- Visualize phone call dimensions, including caller location, caller ID, call duration, missed calls and more.
Good Fit For
|For both Enterprise and SMB campaigns, achieve simple yet effective call tracking for both online and offline initiatives.||
|For marketers with multiple channels or campaigns, achieve phone call tracking that is simple to implement and manage.||
|Call tracking at the most granular level – the visitor session.||
|Multi-location marketing campaigns where session granularity is required.||
|Dig deep inside of a call and aggregate insight based on what was said by both the caller and called party.||