For Immediate Release
Mongoose Metrics Reveals the Magic Behind Call Tracking Conversion Analytics at Ad:Tech New York
Digital Marketing Conference
Join industry innovators Nov. 3-4 at Ad:Tech New York to learn the latest digital marketing strategies
Oct. 27, 2010 – Cleveland, Ohio – Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, will be exhibiting with 272 of America’s top brands at Ad:Tech New York’s Digital Marketing Conference Nov. 3-4. The conference theme focuses on the digitization of media and its continual redefinition of the business of marketing.
Marketers who visit the Mongoose Metrics booth will learn how to use call tracking technologies to understand which of their marketing efforts make the phone ring. “Phone conversion tracking is only one part of the marketing analytics picture, but if it’s non-existent or out of focus you risk making uninformed decisions and misinterpreting data, which in-turn can become costly or even deadly,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.
Mongoose Metrics’ business development manager, Rob Bisker, will lead the team of phone call conversion specialists at Ad:Tech, including Drew Johnson, Matt Staton and Tim Gill. “The Ad:Tech audience is made up of sophisticated marketing innovators who are comfortable pushing the envelope to look for new solutions for optimizing marketing budgets. We look forward to sharing our knowledge about phone conversion analytics and learning more about the future of digital marketing overall,” Reynolds adds.
The team also will be actively Tweeting actionable knowledge-points and best practices from the Ad:Tech speaker sessions at www.twitter.com/mongoosemetrics. Additionally, marketers are invited to join the Ad:Tech group on Linked In for more engagement with participants and speakers.
Conference attendees are encouraged to stop by the Mongoose Metrics booth in the exposition hall or contact us prior to the show to set an appointment (877.784.0496).
Learn more about the Ad:Tech Digital Marketing Conference at www.ad-tech.com/ny/
About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.