Mongoose Metrics Partners with Unilytics to Add the
Power of Call Tracking to Web Analytics
Collaboration Provides a Full View of Offline and Online Sales Conversions
 for Optimum Advertising Campaign Success

March 11, 2010 – Cleveland, Ohio – Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a partnership with Unilytics, a leading web analytics consulting firm.  The partnership allows clients of both companies to visualize a powerful marketing picture that illuminates which marketing efforts – PPC, organic, e-mail, offline – are driving phone calls, and ultimately, sales conversions. 

Unilytics specializes in training and consulting for Google AnalyticsTM and WebtrendsTM platforms for more than 800 clients across North America.  Mongoose Metrics, also partnered with Webtrends and Google Analytics, focuses on providing robust phone call data which allows clients to simply quantify the offline impact of all their advertising (online and traditional). 

“Our partnership creates an even more powerful tool for marketers who want a full analysis – online and offline – for every form of advertising they buy.  At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “Whether you’re spending $600 or six figures each month on advertising, it’s imperative to know everything possible about your return-on-investment.  With Mongoose Metrics’ call tracking technology, advertisers can finally understand who’s clicking, who’s calling, how and why. “

“We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products,” says Peder Enhorning, president of Unilytics.  “Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not.”

Unilytics and Mongoose Metrics share a number of clients and the partnership leverages both companies’ existing assets to provide more value. 

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

• Do my Web marketing campaigns generate phone calls?
• Do these phone calls generate revenue?
• Do certain pages or sections of my website cause visitors to pick up the phone?  Do they take action over the phone?
• Do prospects who call end up back on the site?  Do they end up purchasing online?

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey.  The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls.  In 2010, Mongoose Metrics introduced local and toll-free call tracking across Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496. 

About Unilytics
Unilytics is a leading web analytics consulting firm offering consulting and training to a growing client base of over 800 customers across North America. By incorporating web analytics with cross-channel data such as email marketing, CRM, customer service and phone support Unilytics delivers a complete understanding of customer interactions. Unilytics specializes in Webtrends and Google Analytics integrations. Learn more at www.unilytics.com

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions.  It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona. 

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for.  With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.