Paid Search (PPC) Phone Call Tracking
Managing a successful pay-per-click (PPC) advertising campaign is contingent on being able to associate lead conversions with campaigns, ad group, ads and keywords. Only by understanding which elements of your campaigns are driving conversions can you effectively make adjustments, allocate budgets and improve ROI.
To accurately and reliably associate offline conversions (e.g. phone leads) with your PPC campaigns, Mongoose Metrics offers its AccuTrack 1:1 and AccuTrack Session PPC call tracking solutions. AccuTrack Session is recommended for campaigns with higher keyword volume.
These products track and associate phone calls with campaigns, ad groups, ads and even keywords, and also seamlessly integrate with the top web analytic solutions, campaign management software and PPC platforms, including:
- Google AdWords
- Microsoft AdCenter (Bing)
- Yahoo! Search Marketing
Through these integrations, you can quickly view offline conversions in both campaign activity and online conversion reports, to better analyze performance.
Following are several blog posts that offer further explanation of how PPC call tracking can support your paid search campaigns:
- Completing the PPC Lead Conversion Picture with Call Tracking (Featured on WordStream.com)
- How to integrate call tracking into Google AdWords
- Using Google Call Metrics to Evaluate Your Call Tracking Needs
