Web Analytics Partners

Omniture SiteCatalyst

Omniture's SiteCatalyst product is an industry leader in enterprise web analytics. With approximately 15% penetration in the top 1,000,000 websites, their offering tends to best fit medium to large enterprises which need sophisticated web customer engagement analysis.

The Omniture/Mongoose integration enables existing SiteCatalyst customers to view reports of their online and offline conversions side by side as well as drill into rich session data associated with each prospect.

WebTrends

WebTrends started at the genesis of the web analytics industry in 1993 and has a history of innovative offerings. Their core competency relates to innovative measurement, optimization and integration of all digital content, including web sites, social media and paid-search advertising. WebTrends has more than 100 patents or pending patents.

The Mongoose/WebTrends Integration lets WebTrends users visualize the entire path to call, a call count as a product conversion against campaigns and products sales performance by campaign.

For more information please read: Integrating Webtrends and Mongoose to drive increased sales.

Unica

The interactive marketing approach Unica provides incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. Their approach favors sophisticated large enterprise operations.

The Mongoose/Unica integration allows additional offline conversion metrics, including call information and call results to be tied into their existing offline channel reports. This integration enriches existing reports.

Google Analytics

The free web analytics package offered by Google dominates the small and medium business market with approximately 50% market share as measured by domain. Google Analytics is an ideal fit for an organization that needs some level of web analysis but does not need rich customer-focused data sets.

In 2007, Mongoose Metrics was the first call tracking company to integrate our call and session based data into Google Analytics. Since then, we have developed additional features to better enable our customers to model and pivot data within the Google system.