Offline Phone Call Tracking With Web Analytics Integration

Mongoose Metrics is the first and only service that provides trackable phone numbers that integrate call reports with any 3rd party web analytics package that makes use of on-page tagging.

Mongoose Metrics offline phone call tracking integrates with any on-page tagging web analytics package and supports such 3rd party vendors as Omniture™, Google Analytics™, Coremetrics™, IndexTools™, ClickTracks™ and WebTrends™. Again, when Mongoose Metrics customers view their offline phone call tracking reports they login to their existing web metrics package and not Mongoose Metrics. The advantages with integration are that Internet Marketers can continue to use a single web analytics package and both online and offline conversions can be measured within the same analytics setting.

Mongoose Metrics' Offline Phone Call Tracking works too for PPC Campaign Managers who wish to understand the full ROI of their keyword/ad group spending. For example, Google AdWords/Analytics users can create conversion goals based upon dialed Mongoose Metrics phone numbers. Again, the implication is that a real-world offline goal, such as a phone call, can fully integrate into web analytics packages. These goals and their conversions will feed back into Analytics/Adwords reports to show ROI of ad spending. PPC managers can track phone call conversions in as much detail as necessary by either creating trackable phone numbers used unique per campaign, ad group, or even keyword. In this way, PPC Managers will now understand what keyword phrases convert best to offline conversions and they will avoid the costly mistake of shifting ad dollars away from keyword phrases which tend to convert offline since currently only online conversions are trackable. When measuring ROI is critical and delivering to your client valuable conversions is the goal, Mongoose Metrics' offline conversion tracking gives you the information you need in order to make intelligent ad spending decisions.

For step by step instructions how the service works, please view our set-up instructions modeled on Google Analytics™.

Get Started Using Mongoose Metrics Today!

Click here to create a Mongoose Metrics account. Take advantage of our free no cost no risk trial account where you may fully test all of the features including procuring phone numbers, dial them live, and testing web analytics integration.

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Still have questions, please contact us to discuss how Mongoose Metrics can be a part of your marketing campaigns and online SEO/SEM projects.