Offline Conversion Tracking

There are many solutions available to track online lead form completions that result from marketing campaigns, but what happens when a conversion event happens offline? Depending on your industry, product/service or audience preference, a significant number of conversions may come through the phone.

To accurately track phone leads, you need call tracking. With Mongoose Metrics' AccuTrack 1:1 and AccuTrack Session call tracking solutions, you can integrate local and toll-free numbers directly into marketing campaigns, associate incoming calls with a specific marketing initiative, and then generate reports to determine campaign ROI.

Mongoose Metrics can track offline conversions from:

• Email marketing
• Offline advertisements (i.e. TV, radio, print, billboard)
• Events, conferences or tradeshows
• Online banner ads
• PPC
• SEO
• Webinars and online content
• Collateral

 

Mongoose call tracking solutions can also integrate phone conversion data directly into your web analytics account, combining online and offline conversions to complete your lead-conversion picture. Use this data to analyze your campaigns holistically, evolve marketing efforts and adjust budgets to improve conversions and generate a greater ROI.