Mobile Call Tracking Software

Mobile use is exploding, and savvy marketers are finding new ways to engage audiences through their smartphones via text messaging, apps, ads and mobile-friendly websites.

Mongoose Metrics' AccuTrack 1:1 and AccuTrack Session call tracking software simplifies mobile call tracking by accurately associating incoming calls with mobile campaigns.

AccuTrack 1:1 – Assign a unique local or toll-free tracking number to a specific activity, such as a mobile display ad, app or QR code. Mongoose Metrics will automatically associate any calls to that number with the corresponding initiative.
AccuTrack Session – Integrate a small snippet of Javascript into your desktop or mobile website. As a visitor arrives, their source information – such as referring campaign or keyword searched – is collected, and they are shown a unique tracking number. As soon as a call is placed to this number, Mongoose associates the source information with the lead and reports it in your dashboard.

Offline lead source data can then be fed into web analytics to help you form a complete lead-conversion picture, which you can use to evolve your campaigns to maximize lead generation and ROI.

For more information about mobile call tracking, check out the following resources:

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