Offline Conversion Tracking

Until now – with the advent of sophisticated call tracking solutions – it has been virtually impossible to directly assign a specific conversion metric to your ad buy to determine which advertising channels are driving phone calls. Today’s call tracking simply and effectively answers the questions: Which keywords are driving calls? How many units were sold resulting from online paid search spending? and, What pages are causing an action to occur? This four-page paper provides a synopsis of why and how phone call tracking improves sales, reduces costs and increases customer loyalty.