Call Tracking for Local SEO, Suggested Solutions

Mongoose Metrics chief executive officer, Bradley E. Reynolds, explains the perceived challenges with call tracking for local SEO and offers concrete solutions.

As local marketing becomes more sophisticated with the advances of technology more and more local businesses are turning to a myriad of online optimization tactics to own their place in search engines and in the hearts and minds of their local customers.

Local businesses can implement call tracking which allows them to replace their business phone number with a special call tracking number, logging call information and then forwarding the call to their existing business line; however there have been numerous references on the web related to issues with using call tracking technology in local SEO campaigns.  This white paper clarifies the issues and provides solutions for local businesses which use call tracking.