Mongoose Metrics Call Tracking for Customer Relationship Management (CRM) Integration

If you have invested in a customer relationship management (CRM) system and you regularly spend significant resources on search marketing you must be wondering: "Is now the time to integrate both to track leads resulting from all of our advertising sources?" It's true that most CRM tools on the market offer the capability to automatically track website-generated leads. Although many marketers get stumped when it comes to tracking phone call leads as a result of web searches. This three-page overview shows you how call tracking fits into the mix to provide a complete picture of all conversions.