Long-Tail Keyword Call Tracking

Approximately 70% of searches conducted consist of long-tail keyword queries – multiword, low search volume terms. To effectively evolve SEO and PPC campaigns and improve lead generation, you need to track phone conversions that result from these types of searches.

Mongoose Metrics’ AccuTrack Session is designed to accurately track phone calls resulting from long-tail keyword searches. Armed with this conversion data, you can improve lead generation and customer conversions by:

• Evolving brand messaging, website copy and calls-to-action that speak to the needs of your target audiences.
• Adjusting PPC ads to use the phrases and wording your leads use.
• Giving sales more insight into what need a lead is looking to satisfy.

 

How It Works

With AccuTrack Session, you install a Javascript snippet on your website pages. When a new visitor arrives from a PPC ad or organic search result, they are shown a unique tracking number, and the keyword they searched is captured. As soon as a call is made, this keyword data is associated with the conversion and reported as such on your account dashboard.

Keyword conversion information can also be fed into your web analytics and PPC accounts – making it easy for you to combine online and offline conversion data in one dashboard for easier reporting and analysis.

For more on this topic, see our blog post, How Keyword Data Can Improve Campaign Performance.