Last Web Page Visited Call Tracking

Marketing and sales departments receive highly valuable information about a lead by tracking the last web page they were on before calling. Using our AccuTrack Session Last URL Call Tracking feature, you can:

• Learn which messaging or incentives motivate visitors to call.
• Understand the topics your leads are interested in.
• Customize sales pitches and follow-up communications to address a prospect’s specific needs.

 

With this information, it becomes easier to evolve marketing campaigns, customize sales pitches, and in the end generate more leads and improve ROI.

How It Works

Mongoose Metrics’ AccuTrack Session tracks the last web page visited by a phone lead through a JavaScript snippet installed on your site. When a phone call is placed, AccuTrack Session correlates the call to a specific visitor session and the URL they were on prior to calling.

This data can then be sent to your web analytics and CRM software through a URL post-back. Call tracking data, combined with online conversions and sales information, forms a complete, closed-loop conversion picture, which is needed for campaign success.