Keyword Call Tracking

Keyword selection plays an integral role in any online marketing campaign, especially search engine optimization (SEO) and pay per click (PPC) initiatives.

Mongoose Metrics’ AccuTrack Session call tracking solution provides reliable and actionable keyword conversion reports, which marketers can use to effectively identify which keywords drive traffic that is likely to pick up the phone.

How It Works

As a visitor arrives at your website, AccuTrack Session dynamically changes the phone number shown with a unique tracking number. The Mongoose system then automatically associates this tracking number with the visitor and logs traffic source data, including the keyword searched and whether it was paid or organic.

As soon as a call comes in, Mongoose records the offline conversion and associates it with the specific keyword data. This information can then be fed into your PPC account, campaign management software, web analytics platform and CRM solution, helping you better analyze performance.

Key Advantages of Keyword Call Tracking:

• Learn which keywords, paid or organic, are driving calls.
• Modify PPC campaigns and ad groups to feature the keywords with the highest conversion rate.
• Adjust PPC spending toward better-performing keywords.
• Understand which keywords appear to resonate best with target audiences and feature in other forms of marketing, including: TV, radio, print and billboard ads.
• Integrate high conversion rate keywords into calls to action.

Read a more detailed description about how keyword level phone call tracking works for PPC advertisers.

For more information, read the following blog post about how keyword data can help to improve campaign performance.