Increase Sales across Web and Phone Channels with Mongoose Metrics and Webtrends
The web may have surpassed the phone for driving business revenue, but many organizations still rely on a combination of the two technologies to serve customers, close sales and drive next steps. The challenge has been determining the cross-channel influence of these two business channels. Consequently, many questions have gone unanswered:
- Do my web marketing campaigns generate phone calls? Do these phone calls generate revenue?
- Do certain pages or sections of my web site cause visitors to take action over the phone?
- Do prospects who call end up purchasing online?
Webtrends and Mongoose Metrics can help you answer these and other questions, with integrated solutions that track individual sessions from the web to phone and back again, and incorporate important phone data into web analytics.
Continuity Between Online and Offline Interactions
Mongoose Metrics provides enterprise level call tracking of toll-free numbers. Discrete phone numbers can be included in campaigns or dynamically presented to visitors, and associated with single keywords, affiliate IDs, search engines or any other campaign or page identifiers. Seamless integration channels this data to Webtrends Analytics or Webtrends Visitor Data Mart for a single point of cross-channel analysis. You can:
- Optimize online campaigns. Know which campaigns, keywords and marketing tactics drive callers and whether those calls generate revenue – offline or online.
- Improve site design. Understand which pages drive calls and which require optimization because they confuse customers.
- Save money. Find new ways to close business online and reduce call volume.
- Save time. Analyze data faster in an integrated reporting environment that consolidates call information into your Webtrends reports.
Understand the Impact of the Call
With Webtrends for Mongoose Metrics, you can easily determine which campaigns drive calls and how calls fit into an overall online interaction.
You can also determine the number of times specific pages generate calls -- insight that’s vital when you’re prioritizing content and pages for optimization.
Include Calls in Campaign Reporting
Knowing which page generated a customer call and the marketing source of that call can prove essential when optimizing marketing campaigns and expenses. The custom Calls by Campaign report provides insight into how many calls are generated by specific campaign sources or campaigns. With this insight, you can determine how to proceed with campaigns that generate too many or too few calls.
Getting Started
You can put Webtrends for Mongoose Metrics to work for you. All you need is:
- A Webtrends Analytics or Visitor Data Mart implementation using Webtrends Professional Services (On Demand or software).
- Webtrends SmartSource Data Collector (software only).
- Mongoose Metrics Business Class Call Tracking System.
For more information, please contact your account manager.
Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496
