Call Tracking Integrations
Mongoose Metrics can be easily integrated into numerous other marketing measurement tools. Create a closed loop system by incorporating call tracking data into your CRM, bid management, web analytics, and landing page optimization systems.
for more information on integrations and setup.
By integrating your offline conversion data into your customer relationship management (CRM) software, you can create and update leads whenever a phone conversion event is triggered. Our API interfaces into the most popular CRMs, allowing your sales funnel leads to be created immediately from a call tracking event in an asynchronous fashion.
Bid Management vendors provide a crucial link to marketers, allowing them to analyze customer trend data and automate actions to manipulate their marketing efforts. The easiest example is pay-per-click bid management which each of our partners offers. Mongoose integrates our offline conversion data back to these vendors so that their mechanisms can appropriately weight the value of the keyword by accounting for both online and offline conversions.
When integrated with our Mongoose Metrics software, your web analytics will have the ability to show you not only how customers are finding your website, whether it was direct, organic, or through an ad, but what keywords they used, and the last URL they visited before calling a designated call tracking number. Gain better insights into what keywords are driving traffic and leading to not just online conversion, but offline ones as well.
Track and analyze both form and phone leads generated by your landing pages. Incorporate call tracking into your A/B testing and better understand which marketing methods are leading to increased conversion rates.