Phone Call Tracking For Manufacturing Sector
Consider a manufacturer that offers very specialized metal parts used for specific applications in several markets. The company currently employs an existing PPC and organic keyword campaign with about 13,000 keywords costing about $2.43 a click. However, it feels that some of the keywords are too broad and bringing in undesirable traffic. Because most of the products are custom designed, only about 18% of web visitors fill out the provided online forms while the rest call in. The manufacturer understands that it is receiving phone calls from ads placed in business classified and magazines. Even with that insight, the company still does not know how to track the incoming phone calls. Mongoose Metrics' product suite can help understand this call volume.
Our Solution:
The Mongoose Metrics AccuTrack system was built to tie back any phone call to you business and let you know where it came from. Both AccuTrack Session and AccuTrack 1:1 allow you to track both incoming calls from online marketing campaigns and calls from traditional direct response methods. The ease of use of the Mongoose Metrics system guarantees the same kind of service offered to our client's customers.
Mongoose Metrics designed AccuTrack Session to track incoming phone calls from organic and paid keywords in a simple and cost effective method. Custom manufacturers that drive traffic from long lists of very specific long tail keywords can finally understand which keywords underperform and which ones cultivate qualified leads. Additionally, because AccuTrack Session is priced on a Session Publishing Cost model, it will only charge you for the times the number is shown per unique visitor. This means increased leads via efficiently assigned money invested towards the better performing keywords.
AccuTrack 1:1 is built to track all of your calls from your direct response marketing efforts. This allows you to place a tracking number on each of your ads, whether it be in a magazine or business directory. The data can then be used to see which campaign brings in qualified leads and which one wastes time and money.
AccuTrack brings accountability to your marketing campaigns, thus helping to generate more leads to your sales team. Manufacturers report an increase of greater than 20% on their ROI after using AccuTrack products.Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496
