Phone Call Tracking For The Legal Industry
Our hypothetical client is a nationwide tax specialist law firm using both online and offline marketing vehicles to advertise its services. The firm noticed about 20% more phone calls to the office after the campaign launch, but still finds it difficult to understand what specific campaigns are the most effective. The firm employed 20,000 keywords in a PPC campaign which resulted in around 30,000 clicks a month. With those kinds of criteria, the firm must understand the true ROI of main and long tail keywords. With no easy way to measure direct response markerting channels the law firm is left with an incomplete understanding of their marketing. Mongoose Metrics' product suite can bridge this gap and provide a holistic picture of the firm's efforts.
Our Solution:
Research shows that after visiting a legal firm’s website, 20% of visitors chose the firm based on the information that they reviewed online. AccuTrackSession was designed specifically with law firms in mind. The legal industry can see both high volume and long tail keywords averaging around $15 a click and a simple, easy to use system is best to control cost and maximize revenue. It allows you to track all of your keywords, including organic keywords, via a simple and affordable system that can analyze keyword conversion to the grassroots level. This means that our law firm can save thousands of dollars a month by investing in keywords with a proven ROI.
Mongoose Metrics also provides AccuTrack1:1 with the ability to track offline marketing campaigns into the same system as AccuTrackSession. This means that all of your marketing data is located on one convenient system.
Both AccuTrackSession and AccuTrack1:1 are essential for law firms as they can help managers make critical decisions based on accurate data. Our clients can now know the true cost of their advertising vehicles. This empowers our clients to effectively allocate valuable marketing dollars. Legal firms who use AccuTrack products have seen increases 20% increase in ROI across all marketing campaigns and have decreased their overall marketing spending by 15%. These developments are also paired with increased keyword leads.
