Phone Call Tracking For Hospitality Industry
Consider a nationwide hotel service. Research indicates that 82% of customers still book and reserve rooms over the telephone. Even with such a large call volume, the front desk may only understand where 32% of these calls originated. The hotel needs to understand where the majority of these leads are coming from; whether from nationwide billboard ads, local direct mailings, or organic keywords. It is also critical to analyze the hotel's entire PPC keyword and organic keyword campaign, which currently contains over 15,000 keywords creating about 10,000 clicks a month. The national hotel chain realizes that each conversion is worth $178 to the bottom line and that 1 in 3 phone calls convert into a booking. The hotel understands that its long tail keywords drive customers into its high volume converting keywords, but it still needs to know the ROI on each keyword. The Mongoose Metrics product suite can help in completing and analyzing this data set.
Our Solution:
Mongoose Metrics AccuTrack solves the phone call tracking problem in a simple and easy to use tracking system. Mongoose Metrics products will allow you to understand where your calls are coming from whether direct response or online.
Mongoose Metrics' AccuTrack 1:1 places you in control of direct response marketing by tracking the phone numbers on each advertisement. When a call is made, our system will track it and give you a detailed report on where and when it came from. Billboards, direct mailings, and television ads can be accurately tracked to cultivate marketing strategies with a high ROI.
Mongoose Metrics' AccuTrack Session helps track the ROI of any organic or paid keywords. AccuTrack Session allows you to track as many keywords as you want with a simple and economical solution. High volume and long tail keywords can be tracked to see what keywords are driving customers into each step of the sales funnel. Armed with this knowledge you will be able to make decisions that will directly increase ROI. Additionally, because AccuTrack Session is based off of Session Publishing Cost pricing, you only pay for the about of times a unique user sees the tracking number.
AccuTrack Session and AccuTrack 1:1 puts you in the driver’s seat to make informed decisions that increase profits and ROI. In fact, studies have shown that nationwide hotels that use both AccuTrack products are able to increase their ROI by 20%. Whether you are a locally operated bed & breakfast or a nationally run hotel, Mongoose Metrics can increase ROI and gives you the same high quality service that you give your guests.Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496
