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Tracking Phone Calls For Health & Fitness Companies

Our sample healthcare provider currently manages both statewide online and offline marketing campaigns for a regional hospital. When a lead comes in through their telephone system, the hospital is unable to track its origin. This makes it hard to gauge the success of campaigns and nearly impossible to view where additional marketing dollars should go. The hospital's current online campaigns use over 15,000 organic and paid keywords that generate 70,000 clicks a month. The system must understand the ROI of specific keywords to successfully negotiate competitive bids for keywords in their critical field. Mongoose Metrics' product suite can help in the analysis of keyword ROI.

Our Solution:

Mongoose Metrics provides a direct solution for call tracking. By using the AccuTrack system, clients can tie back any phone call to the specific marketing campaign that created it. Both AccuTrack Session and AccuTrack 1:1 allow clients to track incoming calls from online marketing campaigns and traditional direct response methods.

AccuTrack Session provides solutions for tracking incoming phone calls for online paid and organic campaigns at the keyword level. This enables clients to track both high volume keywords and the level long tail keywords coming from the grassroots level. Our products do all of this via a simple and easy to use system that bundles data into one convenient location. With this information clients can increase ROI on effective keywords and outbid competitors for new keywords.

Mongoose Metrics AccuTrack 1:1 allows clients to gauge the success of direct response advertisements. Billboards ads, magazines, and television spots can all be tracked and correlated to the data from your online campaigns. This holistic presentation allows clients to quickly and easily allocate marketing dollars. The savings garnered from previously unnoticed, ineffective campaigns have a direct and positive impact on our clients' bottom lines.

Mongoose Metrics products tie back any call to its origin and provide clients with competitive savings and information that help them outperform the competition. Regional and local hospitals report that they can track the origin of 75% of their incoming calls after they start using our AccuTrack products. Our medical clients have reported outbidding competitors on new keywords, overall increased keyword leads, and 20% increases in ROI.  

For more information:

Health and Wellness Marketing Trends Site

Recovery Services Marketing Trends Site

Get More Information

Mongoose Metrics offers simple to use enterprise class phone call tracking services for both online and offline marketers. We want to understand your needs. Please complete the form below and a Mongoose Metrics representative will contact you shortly. You can also contact us directly at 877-784-0496

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Schedule Meeting
We ask lots of questions! Schedule a call with Mongoose Metrics. We'll learn about your campaign needs and uncover the right phone call tracking products that will bring you closer to your goals.
  
Implementation Questions?
The Mongoose Metrics team is staffed with three Google Adwords Qualified Individuals. We understand online marketing, paid search, and how to integrate phone call tracking solutions with our online campaigns.
  
Call Us
Call us at 800.293.1174 to discuss your phone conversion tracking needs.