Financial
Financial service firms can track and increase the returns of their advertising efforts with the Mongoose Metrics product suite. We offer different levels of detail granularity from keyword, traffic source, and simple 1:1 in identifying prospects. Additionally, we provide the ability for your agents to evaluate each call and correlate detailed call-related information back to Mongoose Metrics reporting. We integrate our data set into your existing business process by providing tie-ins to leading Analytics vendors (WebTrends, Omniture SiteCatalyst, Google Analytics) and CRM vendors (SalesForce, SugarCRM, Microsoft CRM). For example, Mongoose Metrics' applications could help a client drive visitors to a phone call qualifying them to fill out a loan application. We can provide insight into how that visitor reached the website, what they did on the website, and actionable feedback related to how the call transpired. We can then package that directly into the client's CRM or web analytics package.
Our Solution:
Mongoose Metrics' AccuTrack solves the phone call tracking problem in a simple and easy to use tracking system. Mongoose Metrics products will allow you to understand where your calls are coming from whether direct response or online.
Mongoose Metrics' AccuTrack 1:1 places you in control of direct response marketing by tracking the phone numbers on each advertisement. When a call is made, our system will track it and give you a detailed report on where and when it came from. Billboards, direct mailings and television ads can all be accurately tracked to cultivate marketing strategies with a high ROI.
Mongoose Metrics' AccuTrack Session helps track the ROI of any organic or paid keywords. AccuTrack Session allows you to track as many keywords as you want, with a simple and economical solution. High volume and long tail keywords can be tracked to see what keywords are driving customers into each step of the sales funnel. Armed with this knowledge, you will be able to make decisions that will directly increase ROI. Additionally, because AccuTrack Session is based off of Session Publishing Cost pricing, you only pay for the amout of times a unique user sees the tracking number.
AccuTrack SPC and AccuTrack 1:1 puts you in the driver’s seat to make informed decisions that increase profits and ROI. In fact, studies have shown that nationwide hotels that use both AccuTrack products are able to increase their ROI by 20%. Whether you are a locally operated bed & breakfast or a nationally run hotel, Mongoose Metrics can increase ROI and gives you the same high quality service that you give your guests.
