Phone Call Tracking For Automotive Dealerships
Imagine a car dealer with over 20 lots spread across 4 states. To maintain this extensive network, the dealer spends thousands of dollars a month on both online and offline advertising. The dealer's paid advertising campaigns use over 30,000 combined keywords costing around $2.50 a click and result in about 100,000 clicks a month. The company also notices several organic keywords that drive web traffic. Knowing that over 88% of car shoppers research dealers online and that 50% of visitors look up this dealer's contact information to call, it is critical to understand the online to offline conversion. The Mongoose Metrics' product suite can help the dealer gather the data from these conversions.
Our Solution:
Mongoose Metrics AccuTrack is designed so that car dealerships can tie back any phone call to their store and know what marketing campaign created the inquiry. Armed with this information, dealerships can increase ROI by investing in the most profitable marketing strategies. The ease of use of the Mongoose Metrics system guarantees the same kind of service offered to our client's customers.
AccuTrack1:1 allows car dealerships to track incoming leads nationwide from their direct response marketing via a tracking phone number on each advertisement. Mongoose Metrics tracks classified ads, brochures, and television spots in a reliable and easy to use service that helps increase ROI.
AccuTrackSession is designed specifically for car dealerships that have thousands of local and nationally targeted paid and organic keywords. Even long tail keywords that drive a customer to a review of a car or high volume keywords that result in a sale are trackable. Our dealership can see if their grassroots marketing efforts are paying off. This helps the dealer increase the ROI on any given keyword. Designed on a Session Per Cost pricing model, AccuTrack Session allows clients to review and monitor costs. We only charge when the tracking number appears before a unique visitor in any given session.
AccuTrack Session and AccuTrack 1:1 answer the question that all car dealers, large or small, face. Where are my customers coming from? Our system does so by tieing the source of incoming phone calls to their original advertisements. Mongoose Metrics provides dealers with the knowledge to make smart marketing decisions. National dealers that used AccuTrack reported a 25% in ROI, increased leads, and a 10% lower overall cost reduction.
