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Marketing Analytics

 
Phone Conversion Tracking
  • ROI Feedback allows your call center to enter post-call sales data into Mongoose call tracking
  • Export phone conversion information into one of our integration partners like Google Analytics
  • Export phone conversion information to your internal system via XML

 
Intelligent Actionable Feedback

 

Phone Call Tracking and Analytics

Mongoose Metrics provides phone call analytics for both online and offline marketers. Customers use our service to better understand which of their campaigns drives phone calls and to see phone call reports directly within their web analytics package of choice. We offer three phone call tracking product solutions: AccuTrack 1:1, AccuTrack Source and AccuTrack Session

Web Analytics Integration

In 2007 we developed the first solution that allowed online marketers to track phone calls within a web analytics package. This saves valuable reporting time and allows you to see phone call data alongside your other online web traffic which drove the call. This solutions allows marketers to see phone call reports directly within their web analytics package of choice, such as Google Analytics™ and Omniture SiteCatalyst™. Our web analytics integration solution works with any web analytics package that supports on-page tagging.
 
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