Drew Johnson
Google Adwords Integration
Video Transcript

Hi, my name is Drew Johnson and today I want to talk about the Google Adwords integration. The Google Adwords integration is a one-of-a-kind way to view our call conversion data right alongside your other metrics that are already inside Google Adwords. This allows our clients to view not only call conversions but other online conversions, calls-per-click and click-through rates in an interface that they’re already used to. This was developed for two primary reasons: one being our clients don’t want to have to view data in two separate interfaces, rather than just using their Google Adwords interface that they’re used to to view all the data they want to, saving them time and ultimately easy for use. The second reason is that by pushing our data into Google Adwords, our clients can then integrate our data with any third-party application they may be using for their data, whether that might be a Bid Management tool or some other kind of conversion tool they’re using.