Call Tracking for Direct Response Marketing

Do your direct response marketing campaigns – print ads, TV commercials, radio spots, billboards – ask people to call? If so, do you have a system in place for measuring the effectiveness of these campaigns?

With Mongoose Metrics' AccuTrack 1:1 solution, you assign a unique tracking number to each advertisement. When a call comes in, Mongoose Metrics logs the conversion, associates it with the proper marketing activity and records the lead in your dashboard for real-time review.

Armed with this information, you can identify which aspects of your campaigns are generating leads, and make more informed decisions on adjustments and budget allocations to improve your ROI.

 

 

 

Resources and Blog Posts

Following are two blog posts that offer tips about how to integrate call tracking into direct response marketing campaigns:

• 3 Tips to Maximize Offline Advertising Conversions with Call Tracking
• 4 Ways to Improve Phone Call Conversions