Why Call Tracking

Mongoose Metrics’ mission is to take the mystery out of call tracking by providing reliable, clear and actionable data that can be used to optimize marketing campaigns and help maximize ROI. For many organizations, phone call tracking is the missing piece of the marketing conversion puzzle. With call tracking, you will:

• Capture offline conversion data.
• Automatically associate a call with a specific marketing initiative.
• Record useful information about each caller to customize sales follow-ups, such as the phone conversation, last URL visited and keyword searched.
• Analyze marketing data through an intuitive account dashboard.
• Integrate offline conversion data into bid management, web analytics and CRM solutions.

Call Tracking Solutions

With Mongoose Metrics, marketers can easily integrate call tracking into both online and offline campaigns.

Enterprise Call Tracking
Validate and monetize advertising campaigns with Mongoose Metrics’ robust and scalable telephony platform. Partner strategically with Mongoose Metrics to apply our technologies to your business needs.

Call Scoring
Demonstrate the value of your ad campaigns through call scoring. Mongoose Metric’s call scoring enables clients to buy, sell and score the phone calls that pass through their ad networks.

One-to-One Tracking Number Integration
Assign a specific call tracking number to each marketing initiative and then integrate it into the corresponding advertisement, landing page, email newsletter, affiliate website or any other marketing activity.

Dynamic Tracking Number Insertion
This solution is ideal for more advanced call tracking needs — specifically keyword-level tracking for organic and paid search campaigns. Integrate a small Javascript snippet throughout your site and dynamically capture highly detailed information about offline lead conversions, including: keyword searched, ad campaign, last URL visited and more.

Mongoose Metrics is committed to ongoing innovation in conversion tracking, and continually seeks new ways to help our clients better understand and optimize their marketing performance and help our clients maximize their marketing budgets.

To speak directly to a Mongoose Metrics sales representative about your call tracking needs, please complete our contact form or call us direct at 877.784.0496.