Mongoose Metrics’ AccuTrack Session product allows customers to view what web site the caller visited before he or she called into the client. AccuTrack Session’s Last URL product feature is the key to this service. Marketers can literally see what lead customers to their site with this service. By tracking the last URL, marketers can gain understandings around their website conversion points or failures.
The Last URL feature is accomplished through our AccuTrack Session keyword level phone call tracking product. During AccuTrack Session setup, customers place a javascript code snippet on their campaign web pages. This allows Mongoose Metrics to chronicle each site visitor’s page visit. We can then correlate the site visit to a phone call. The correlated data will include the last URL the site visitor viewed just prior to placing the call.
We’re excited about the Last URL feature because we understand how online marketers positively develop with key insights and actionable metrics.
Jeff Tirey is Co-Founder of Mongoose Metrics and can be found @TireyTv
The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allows Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.
