Savvy web analytics practitioners now have another option to accurately and powerfully analyze a complete picture of their online advertising campaigns.  Mongoose Metrics today announced a partnership with Unilytics, a world-leader in web analytics consulting.  Unilytics is known for their prowess in helping clients leverage Google Analytics(tm) and Webtrends(tm) platforms for maximum efficiency and return-on-investment.  The partnership is a win-win for clients of both companies. 

“Our partnership creates an even more powerful tool for marketers who want a full analysis – online and offline – for every form of advertising they buy.  At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “Whether you’re spending $600 or six figures each month on advertising, it’s imperative to know everything possible about your return-on-investment.  With Mongoose Metrics’ call tracking technology, advertisers can finally understand who’s clicking, who’s calling, how and why. “

“We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products,” says Peder Enhorning, president of Unilytics.  “Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not.”

Mongoose Metrics and Unilytics have a number of clients in common and the collaboration takes advantage of both companies’ assets to provide more value to customers.