“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin (sethgodin.typepad.com)
Earlier this week, Mongoose Metrics had one of our regular company meetings. The meetings bring the company together, allow us to share what each department is doing, and set goals for the next week. This week though, the focus was different. Stephen Abbey, our CEO, had a simple request for Team Mongoose: connect.
The buying process is changing, and so are customers’ expectations of their interactions with companies. They don’t want a sterile interaction with a faceless corporation. They want that social connection—the feeling that comes from knowing that you’re doing business with another human being. Another human being that has thoughts, opinions, frustrations, and triumphs—another human that cares enough to share those thoughts with others.
The people who work here at Mongoose Metrics are naturally inclined to make these connections, whether it’s directly with customers or through social media venues such as Twitter and Google+. Of course, the request of “connect” was simple—but the guidelines were difficult.
I was involved in a passionate, thoughtful meeting with Pam Achladis, our Director of Marketing and Steve where we challenged each other to create a simple engagement policy that encouraged Team Mongoose to freely engage and share on social networks—while still preserving our brand and company identity.
We wanted to share the results and ask readers and friends: what do you think of our initial social media policy?
- Feel free to associate your personal accounts with Mongoose if you are selective about content only (be smart, use good manners, don’t offend others). If you’re unsure if your account is appropriate, it may be best to not affiliate.
- You may create a professional account that you affiliate with Mongoose. (For example in your Twitter profile, list your role with @mongoosemetrics.) For your professional accounts, use your real name…build your own “brand identity”!
- Please don’t create an @mongoose handle or account on any network.
- Try to be active on LinkedIn. It is good for your professional brand and it is good for Mongoose—and a great place to share and consume interesting content.
- Feel free to write a blog post and send it over to Marketing to be posted on the blog.
…which is exactly what I did. Now I’m looking forward to hearing your thoughts!
