Today we launched Mongoose Metrics’ White Label aka Private Label Call Tracking product for call tracking resellers who want to gain credibility and increase profits by offering their clients our powerful tool for quantifying the offline impact of online advertising.

This white label call tracking offering features:

• Choice of fully-customizable, branded sub-domain.
• Branded login-in page with logo.
• No visibile reference to Mongoose Metrics.
• Full access for resellers and/or their clients to Mongoose Metrics’ technical support.
• Time investment of less than five minutes for implementation.

Call tracking resellers now have the ability to provide call tracking services with their brand attached as well as structure costs which make sense for their business needs.

Bradley Reynolds, Mongoose Metrics chief executive officer says, “Agencies and resellers who specialize in PPC, organic, e-mail, web analytics or even offline advertising can realize the benefits of adding call tracking to their suite of products to help clients visualize a complete marketing picture that illuminates which marketing efforts are driving phone calls, and ultimately, sales conversions.”

A team of call tracking experts from Mongoose Metrics will attend Sales Marketing Expo – SMX West – on March 2 – 4, 2010 in Santa Clara, California.  Rob Bisker, Brian Maher and Jeff Tirey will help conference-goers understand the offline impact of online spending while showcasing Mongoose’s innovative product suite of intelligent phone conversion tracking systems. 

Tirey, co-founder and vice president of products for Mongoose Metrics, will speak about “Phone Call Tracking Integration Strategies” in the SMX Theater on Tues., March 2 from 11:40 a.m. to 12 p.m.  His presentation will provide a hands-on overview of the methods and benefits of integrating Mongoose Metrics’ phone call tracking platform with third-party platforms such as web analytics, CRMs, bid management and more.

Stop by the Mongoose Metrics booth for a full demonstration of how call tracking can help your company:

• Optimize online campaigns: Know which campaigns, keywords and marketing tactics drive callers and whether those calls generate revenue – offline or online.
• Improve site design: Understand which pages drive calls – customers may be confused, and there may be opportunities for site usability improvement.
• Save money: Find new ways to more effectively close business online and reduce call volume.
• Save time: Our integrated reporting environment saves time in analysis by consolidated call information with your analytics and CRM providers. 

If you’d like to schedule an appointment while you’re at SMX, please contact Mongoose Metrics’ Sales Director Rob Bisker at rob.bisker@mongoosemetrics.com or 1.877.784.0496.

SMX West happens March 2-4 at the Santa Clara Convention Center. Here’s what’s in store:

Exceptional Content: More than 50 sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising (PPC), natural search optimization (SEO), local/mobile search, social media, real-time search and much more. See the agenda for further information. Keynotes & Presenters: You’ll be treated to three outstanding keynote presentations – Microsoft CEO Steve Ballmer, Google’s Director of Research Peter Norvig, and The State of the Search Union panel of search experts. They will be joined by over 125 of the best minds in search marketing who will share their tactics and experiences.

Getting the full picture of online spending just got easier for millions of Google Adwords users.  Mongoose Metrics recently introduced a proprietary technology which lets Google Adwords users easily and immediately view offline conversion data (incoming calls) right next to online conversion data (clicks) within Google Adwords’ report dashboard.  SEO/SEM marketing professionals now can instantaneously understand which keywords are driving phone calls and generating sales.  If you’re using Google Adwords it’s a no-brainer to place your phone call data where it makes the most sense – right next to your PPC data.  Mongoose Metrics is the first – and only – call tracking provider offering this powerful tool to help you get a complete view of offline and online conversions.