Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not only support online ROI but offline phone call ROI as well through Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report which shows both the radio ad spot broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allowz Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns which can target both web based conversions as well as offline phone call conversions.