Mongoose Metrics innovates again with its ROI Feedback feature.  Mongoose Metrics’ ROI Feedback system enables customers to gain a high level view into their phone conversions by allowing them to directly input call results after each call has completed.

ROI Feedback allows you to track the performance of your phone call conversions without requiring any new infrastructure or complex integration. This enables any customer, regardless of their internal infrastructure to correlate a dollar amount, or any custom value to each call. When a call comes through, the order taker will be notified and at the end of the call they will input one or more values for that lead. This information is then passed into the Mongoose reporting system where it can be viewed in our UI, Google Analytics, or through a custom integration into your current reporting system. Correlating a value to each call allows you gain a deeper understanding of what keywords and landing pages are driving highly qualified leads and ultimately revenue.    

Some examples of data which could be reported back to Mongoose by the customer are order ID, sale amount, an indicator of whether the call was successful or not, or as simple as an indicator of whether the lead is qualified or not. Examples of industries where there are strong synergies would be lead generation, ecommerce, and affiliate sales tracking among many others.

This is just one of many Mongoose Metrics innovations that gives you increasingly granular data surrounding phone call conversions and the online event that triggered them.

Please contact us if your business could benefit from this feature.  

Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not support both online ROI and offline phone call ROI via Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report that shows both the radio ad broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allows Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns that can target both web based conversions and offline phone call conversions.