The pricing model of our AccuTrack Session product differs from the pricing used for our other products. Our team fields many calls looking for an explanation on how the Session pricing model works. In this post I will answer some of the more frequent questions surrounding the Session pricing model. Afterward, you should have a better idea of the benefits of AccuTrack Session pricing model.
1) How does the AccuTrack Session pricing model work?
The Session pricing model works by only charging the customer when a tracking number appears to a unique visitor to their site. This does not include:
- Visits that you are not tracking
- Direct Visitors
- Referral Visitors
- Visitors that see the number multiple times on different pages (One visitor equals only one SPC charge)
Think of the SPC charge simply as as extra fee associated with your Adwords bid. Everytime someone clicks on an Adwords ad you are charged an extra amount.
2) Are there ways of controlling the costs.
Many clients are concerned about the costs associated with the SPC pricing model. Customers have expressed worries that a large surge of visitors can inflate costs. They also do not want to pay for organic keywords that fail to convert into business. AccuTrack Session answers both concerns with the keyword threshold limit and filtering features.
Keyword threshold limit, addressed in an earlier post (How Keyword Publishing Threshold Controls Phone Call Tracking Costs), caps the amount a keyword will be charged per month. This means that AccuTrack Session will track high volume keywords over the course of the entire month, but will only charge a certain amount. At the same time, you can control which keywords are tracked with our filtering feature. Much like a negative keyword match in Google Analytics, you can set keywords to be disregarded. This allows you to focus in on the keywords that bring in business.
3)Why not just use a normal pricing model?
The SPC pricing model was designed with simplicity in mind. Instead of charging per minute or per phone number, we simply charge for the amount of clicks (paid and/or organic) to your website. In doing so you can easily judge the amount that you will spend each month for keyword level phone call tracking. All you need to do is look at the monthly amount of clicks you receive from your organic and/or PPC campaigns. This may seem complicated, but it proves easier than guessing the amount of phone numbers necessary for keyword level tracking. This also saves you from estimating your monthly minute usage.
The SPC pricing model may seem complicated on the surface, but clients appreciate the flexibility and ease it offers.
Please feel free to contact us with any additional questions.
