An AccuTrack Session feature that I wan to highlight today is how Mongoose Metrics customers can conduct phone call tracking A/B Split Testing of ads and landing pages.
AccuTrack Session is an enterprise level service that allows our customers to track at the keyword level phone call conversions for both PPC and organic campaigns. AccuTrack Session provides additional features that to allow our customers to conduct A/B split testing. In the case of ad testing, the customer certainly has the need to understand what keyword drove the phone call, but the customer also needs to know the keyword performance within different ads or landing pages. The ad testing could be either the ad group display ad which is shown in search results or it could be split-testing different landing pages.
With AccuTrack Session ad testing is supported.
Within the AccuTrack Session campaign setup there is an ad tracking feature. Customers simply define the ad source in the destination link of the paid search ad. AccuTrack Session will capture the ad source form the link and log this information along with the keyword. When a phone call conversion takes place, AccuTrack Session will postback the keyword, ad source and call details to the customer’s web analytics package.
In this way, AccuTrack Session customers can determine which keywords drive phone calls from individual ads. This is a powerful solution for large PPC campaigns where it is critical to test ad copy and landing page performance.
Jeff Tirey is Co-Founder of Mongoose Metrics. You can find him at @TireyTv
