We love this statistic: Forty-six percent of local online searchers contacted a business by telephone following their Web research. It’s from a scientific survey by TMP Directional Marketing and comScore in summer of 2009.
What does it mean for marketers? If you solely rely on web contact forms, electronic shopping carts and frequently-asked-questions (FAQ) pages to service customers you’re most likely missing out on a huge slice of business.
For local marketers — whether you’re doing mobile marketing, managing online directories or running a local service business such as a doctor’s office or auto dealership — connecting with local customers is paramount. But how do you know who’s calling as a result of your online marketing efforts?
Call tracking solutions provide the answer. You can provision anywhere from one to thousands of local phone numbers to place on your Web sites. When your customers call these numbers, Mongoose tracks their searching behavior from keyword to completed sale. Yes, it’s true. You can quickly learn which key words are driving phone calls and then adjust your bidding accordingly.
You can learn more about provisioning local phone numbers for call tracking by visiting our local coverage page. Here’s a comprehensive list of available local service numbers across the United States, the United Kingdom and Canada.
