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Posts Tagged ‘offline conversions’

Mongoose Metrics Partners with Leading CRM Vendor SalesForce CRM to Integrate Call Tracking Data

Friday, April 9th, 2010

Today we introduced another functionality to help marketers increase sales, reduce costs and improve customer loyalty.  

Our call tracking data now integrates with SalesForce CRM to help users understand the entire marketing funnel from first click to phone call. 

With the addition of call tracking data, SalesForce CRM users can view a number of rich data points such as:

  • Which marketing sources drive phone calls.
  • Which keywords are driving phone calls.
  • Last Web page visited before calling.
  • Caller’s entire click history before placing the call.
  • Caller geo-location.
  • Custom data relevant to your needs.

“Call tracking for CRM software is a natural.  It’s really all about providing access to relevant information about customer activity through the entire sales cycle — from marketing source to final sale,” says Bradley Reynolds, chief executive officer for Mongoose. 

For example, Mongoose’s phone call data stream automatically creates and updates leads within SalesForce CRM and conversely, changes in SalesForce CRM are immediately show in Mongoose Metrics’ data. 

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Mongoose Metrics Partners with Acquisio to Offer Offline Conversion Analytics for Interactive Agencies and Pay-Per-Click Advertisers

Wednesday, February 17th, 2010

Partnership Helps Clients Understand Who’s Clicking, Who’s Calling, How and Why

Mongoose Metrics today announced a partnership with Acquisio, a leading developer and provider of pay-per-click (PPC) management tools for search marketers.  These powerful tools allow customers of Google Adwords, Microsoft AdCenter and Yahoo! Search Marketing to optimize their campaign spending for a complete picture of conversions – both online and offline.  The collaboration now lets customers see a total view of how PPC traffic drives phone calls.  Mongoose and Acquisio have a number of common clients and the partnership leverages the strengths of both companies to offer greater value to customers. 

“We integrated Mongoose Metrics’ call tracking data into Acquisio so our clients can manage PPC campaigns based on performance, which also includes phone calls they receive.  By integrating Mongoose Metrics, we’ve made our powerful PPC management tool even more powerful, because we’re providing agencies the information they need to tie together their clients’ online campaigns and corresponding telephone or call center activities,” says Marc Poirier, co-founder and chief marketing officer for Acquisio.

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