Sharing best practices about the vast topic of Internet marketing makes us all warm and fuzzy inside.
That’s why we were delighted with Andy Beal’s establishment of the Marketing Pilgrim’s Writer’s Garage. It’s a place where Internet marketing writers can hone their craft while educating the masses about their specific topic of expertise. As an added bonus, the best posts at the Marketing Garage are sometimes elevated to Marketing Pilgrim’s main blog for greater exposure.
On March 24, 2011, our post “A Closed Loop Marketing Overview” was featured on Marketing Pilgrim’s main blog. In it, we extoll the valuable steps Internet marketers must take to assure they track website visitors from the time they arrive at the website, to when they convert into a lead, and through to becoming a customer.
Excerpt: How to Establish Closed-Loop Conversion Tracking:
To enable closed-loop conversion tracking, Internet marketers need a constant stream of real-time performance data to understand campaign effectiveness, and identify opportunities to improve lead quality and volume. Specifically, they need to analyze:
Website Activity – Web analytics track and record traffic source, bounce rate, time on site, pageviews, pages per visit and exit pages.
Online and Offline Conversions – Web analytics also track web form completions and online purchases, and call tracking solutions record phone leads.
Lead-to-Customer Conversions – CRM systems collect and organize lead intelligence, and track leads that convert into customers and the revenue they generate.
Read the full post on Marketing Pilgrim.
Tell us how you track conversions from click to close.
