As publishers and advertisers focus more and more on quantifying and qualifying conversions, everyone in the Local Reach space is looking for efficient solutions to do so. Nearly 400 attendees at BIA/Kelsey’s Directional Marketing Strategies conference this week in Dallas, Texas will be soaking up the knowledge from the experts at companies such as Bruce Cotterill, CEO of Yellow Pages Group. Blogger Chris Silver Smith will be blogging live from the conference for SearchEngineLand.com. Read his updates here. Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.
Posts Tagged: mongoose metrics
9
Sep 10
Mongoose Metrics Partners with KENSHOO for Local Call Tracking
When you’re bidding on millions of keywords around the world every month, you really need to know which ones are making the phone ring as well as what happened on the call. Now, with the integration of Mongoose Metrics call tracking analytics and KENSHOO’s bid optimization algorithms, businesses such as directories, CMR’s and local marketers can automatically identify and optimize for the highest converting keywords within their search marketing campaigns. Through the use of Dynamic Number Replacement (DNR), clients can create links between campaigns, keywords and converting phone calls. KENSHOO tracks the phone call conversions — provided by Mongoose — and suggests optimal keyword bids based on results. Sivan Metzger, general manager for KENSHOO Local says, “The combination of KENSHOO Local and Mongoose Metrics provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses — via a phone call.” Mongoose Metrics chief executive officers, Bradley E. Reynolds, concurs, “Without a linkage between a phone call and web analytics, it is impossible to definitively say which adjustment or effort resulted in the phone call.” Read the full news release about the KENSHOO/Mongoose partnership.
2
Sep 10
Mongoose Metrics API | Provision Call Tracking Numbers & Retrieve Reporting Data in Real-Time
With the introduction of our API feature, businesses now can provision tens of thousands of call tracking numbers and retrieve reporting data immediately. The API is a major bonus for large customers who need to quickly and simply automate and manage massive inventories of call tracking numbers and correlating data. For white label providers, our scalable and flexible API allows integration with thousands of orders each day while still presenting a consistent customer interface for reporting and provisioning. ”For online publishers which manage thousands of advertisers, choosing a call tracking company with a fully-developed API is a necessity,” says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. He adds, “We are the first and only company to enable customers to provision keyword-level call tracking campaigns using an API. “In terms of interpreting and analyzing data generated from call tracking campaigns, Mongoose Metrics is also the first and only company to provide an API for retrieving session-level call tracking reports. Data includes keyword source, advertising source, geo-location, caller ID, length of call, call recording, last URL visited, campaign and ad group as well as customizable data points.
28
Jul 10
Call Tracking Hot on Twitter
Over the past couple of years, more and more people have begun using the social media site Twitter for obtaining information and connecting with others. In fact, news programs have even started to use people’s comments, or “tweets,” as sources for the latest stories. But perhaps what is most interesting to see is how Twitter has affected the ways of business around the world. For although it is mostly celebrities and sports figures that are grabbing headlines with tweets about their activities, many companies have also embraced this unique form of social media to connect with customers – often with great results.
Mongoose Metrics has quickly established itself as the authority for online marketing information in the Twitterverse. With a following of nearly 3,000 users and a Klout score of 29, it is obvious that many individuals are using the company’s Twitter page as the source for various forms of marketing intelligence. Since Mongoose Metrics joined Twitter in 2008, they have been tweeting incessantly about web analytics, SEO, PPC, B-to-B, Mobile Search, Social Media, and ROI Analysis.Mongoose Metrics’ CEO Bradley Reynolds believes that the company’s success on Twitter shows that the interaction between companies, competitors and customers is continuing to change. He says, “Our immediate success at engaging with potential customers and educating the business-to-business audience at large — not only about our core products and services but about emerging marketing trends — has been a powerful lesson in how social media plays a growing role in business-to-business marketing.”
Overall, Mongoose Metrics has embraced their growing influence on Twitter and sees it as an excellent opportunity for business. As Reynolds says, “If you’re passionate about online marketing, we want to follow you on Twitter.”Tweeting for the Mongoose team @mongoosemetrics are CEO Brad Reynolds @be_reynolds, executive vice president of business development Steve Abbey, marketing and content director Kathleen Colan @consumerati and sales consultant Drew Johnson @drewdjohnson.
28
Jul 10
Call Tracking for Traditional Advertising: Print, Broadcast, Outdoor | White Paper Released Today
Marketers and media buyers who concentrate on getting their messages out with print, broadcast and otherwise traditional methods have long needed a way to quantify the results of their campaigns. With call tracking numbers placed within advertisements, marketers now have a simple and cost-efficient way to justify their ad spending. Mongoose Metrics’ recently released white paper, “Call Tracking for Offline Traditional Advertising” explains how call tracking reveals which advertising sources generate the most phone calls. A recent LinkedIn/Harris Interactive survey confirms: However much online advertising is increasing, offline advertising remains critical for most businesses. The white paper details how call tracking brings the powerful analytics associated with online advertising to offline advertisers. It provides a summary of how call tracking works, best practices for success as well as examples of how marketing executives use call tracking to determine which advertisements drive sales and which methods merely bring in browsers. ”For a nominal fee every month, a company should be able to increase the ROI of their marketing advertising by 20 to 30 percent,” says Bradley Reynolds, chief executive officer for Mongoose Metrics. He adds, “You’re going to be able to decrease your spending a bit, and spend better on things that convert higher. It’s a pretty small investment to get a huge return that can transform your business.”Download the white paper, “Call Tracking for Offline Traditional Advertising.”
22
Jul 10
“Call Tracking Simplified” White Paper for Marketers
If you need to learn about call tracking for your online marketing efforts and don’t know where to begin, we’ve got the solution. Mongoose Metrics’ seven-page white paper “Call Tracking Simplified” breaks down the basics to help marketers understand how call tracking reveals which advertising sources make the phone ring. If you’re new to SEO or a veteran online marketer, “Call Tracking Simplified” provides a comprehensive overview of call tracking. You’ll find a summary, background/history, the specifics of how the technology works as well as three case studies detailing how successful businesses use call tracking to understand their complete conversion metrics. ”If you are only using web analytics to see how visitors interact with your brand, you’re only seeing half the picture. How can you know what marketing sources — whether they are mobile, PPC, organic, affiliate or traditional offline advertising — are converting if you don’t know what’s driving phone calls?” asks Mongoose Metrics CEO Bradley E. Reynolds.” Call Tracking Simplified” shows the importance of determining which keywords drive calls as well as how to integrate call tracking data with third party web analytics providers, CRM software vendors and bid management purveyors. Download “Call Tracking Simplified.”
8
Jul 10
White Paper Download Now Available “Speech Recognition for Real-Time ROI” Enhances Call Tracking
Following last week’s launch of Conversation Conversion Dynamics (CCD), our speech recogntion feature, today we released a seven-page white paper to fully explain how speech recognition helps clients immediately figure out what’s happening on the phone. “Speech Recognition for Real-Time ROI” gives readers a comprehensive overview — with examples and data — about how speech recognition technology is a game-changer for marketers who need to understand how phone calls are converting and why.
Mongoose Metrics chief executive officer, Bradley E. Reynolds, says, “Imagine CCD as ‘Google™ for Phone Calls.’ Once the call data is recorded, searching for specific words, phrases and events across a number of variables such as date range, CSR, campaign, etc. to identify actionable improvements becomes as simple as searching for web pages indexed by Google.
In summary, from the moment a stakeholder begins searching for you with an online search engine, social media network or traditional advertisement to the minute they hang up the phone following a conversation with your customer service representatives, Mongoose Metrics’ CCD solution records every move to reveal patterns of actions and behaviors.
24
Jun 10
Call Tracking for Mobile? The Whole Scoop in our White Paper “Optimizing Mobile Marketing Conversions”
Today we published a seven-page white paper, “Optimizing Mobile Marketing Conversions” to help marketers understand how to quantify conversions from mobile devices. This is the third and final installment of our Mobile Marketing white paper series which includes “Mobile Marketing for Business – Part I” and “Mobile Marketing Macro Trends – Part 2.”
“Optimizing Mobile Marketing Conversions” answers the questions:
- How can you analyze and attribute a single person-to-person engagement to a specific mobile marketing effort?
- How do you create instant feedback loops for this information so that you can react as your market and engagements change?
- How can you integrate this actionable data into your existing business process?
If you are spending money and time engaging customers via mobile devices, you need to understand how those customers are interacting with you and how you can improve their interactions.
“Combining call tracking data with web analytics data gives marketers one place to view the full conversion picture for both offline and online conversions. It is imperative with mobile web interactions to view both types of conversions because even the smallest adjustments to content can result in large conversion changes due to mobile’s limited user interface,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.
17
Jun 10
Continuing the CRM Connections: Call Tracking Integrates with Microsoft Dynamics CRM
Customer Relationship Management (CRM) solutions allow organizations to better acquire, manage, serve and extract value from their customers while improving operational efficiency—something that is critical in today’s economy.
By adding call tracking data to your CRM reports you reveal another layer of information about how prospects interact with your brand.
Today we announced another partnership with top CRM provider, Microsoft Dynamics CRM. “The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, “It’s a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other.”
For more information about how call tracking data works with a variety of CRM packages, download our white paper “Call Tracking CRM Integration.”
21
May 10
Mongoose Metrics Call Tracking Solutions Added to Google Analytics Application Gallery
Call Tracking? There’s an App for That at the Google Analytics Application Gallery.
Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization. From Google Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”
The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel.
From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action. Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking. We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”
More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics.
