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23
Nov 10

VIDEO: PBS WNEO/WEAO Reveals the Secret Story of Mongoose Metrics Call Tracking

Western Reserve PBS freelance journalist Sarah Taylor and her production team recently visited the Mongoose Metrics offices in suburban Cleveland to learn how the company helps marketers understand which of their advertising sources drive phone calls.

The nearly six-minute segment includes interviews with chief executive officer, Bradley Reynolds, vice president of development, Stephen Abbey and director of marketing and content, Kathleen Colan.

Mongoose Metrics 112610 with Discussion from Neotropolis Producer on Vimeo.

The Mongoose Metrics story on Neotroplis airs on the Western Reserve PBS television show “Neotropolis” on Fri., Nov. 26 at 8:30 p.m., Sat., Nov. 27 at 4:30 a.m. and Sun., Nov. 28. It will also air on Fusion (WNEO45/WEAO 49 on Mon. Nov. 28 at 8 p.m.

Learn more about how Mongoose Metrics call tracking and dynamic number replacement helps marketers understand how marketing sources drive phone calls. Whitepaper Download: The Top 10 Things You Can do with Call Tracking.

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18
Nov 10

Top 10 Things We Learned from Twitter’s Promoted Tweets

Twitter’s Promoted Tweets Generate Leads & Brand Awareness for Mongoose Metrics – A Social Media Case Study

By Kathleen Colan, director of marketing and content for Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider. Learn more about how call tracking can help you understand which marketing sources drive phone calls, download, “Top 10 Things You Can do with Call Tracking.”

Introduction: Twitter launched a beta advertising platform called Promoted Tweets on Nov. 1 to a select group of 20 advertisers around the world. Promoted Trends, a separate product was also launched on Nov. 1. Mongoose Metrics is actively participating as one of the 20 beta testers in Promoted Tweets.

With the news yesterday that Twitter is set to release it’s own analytics product, we thought it was a good time to share initial thoughts on the Promoted Tweets program, and give further insight into the reporting capabilities:

1. Just like Google Adwords, you can place advertisements in front of niche audiences. You can buy key terms, including hashtags, to strategically position messages in campaigns.

2. You can own hashtags. For example, we ran Promoted Tweets last week during #PubCon, generating more than 40,000 impressions. At this moment, we’re in a bidding war for #Twtrcon.

3. The haters will hate. But it’s minimal. As usual, the minority is often vocal.

4. Your Klout score will significantly improve. Ours went from 43 to 70 since participating in Twitter’s Promoted Tweets beta which began on Nov. 1.

5. Follower count increases. Followers increased by 700 since Nov.1.

6. If you do it right, you can track conversions and actions. Add Google’s utm_source code for links to sought-after conversion steps. In our case, whitepaper downloads about call tracking.

7. Conversions increase. Qualified leads are significant.

8. Brand awareness increases. Mongoose Metrics’ Promoted Tweets have been viewed more than 150,000 times. More than 3,000 people have engaged with our content. Influencers notice, and website traffic is up.

9. The landscape is dynamic. Promoted Tweets began appearing in searches and user streams within Twitter and HootSuite on Nov. 1. On Nov. 16, Promoted Tweets started appearing in TweetDeck.

10. Twitter’s built-in analytics dashboard is powerful, and presents a wealth of actionable data.

Conclusion: We are exploring a variety of uses for Promoted Tweets, including hashtags and keywords related to industry events and terms. We’re still learning, but so far it appears that Promoted Tweets, and the related anlaytics platform, will be powerful tools for marketers.

What do you want to know about Promoted Tweets? Send an @message to @mongoosemetrics and we’ll get the conversation started!

Addendum: Here’s a further explanation and some data from Brian Solis, “The Future of Advertising has been promoted: A New Study”

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16
Nov 10

Read Write Web (@rww) Spots Mongoose Metrics Promoted Tweets on TweetDeck

It’s no secret by now that Promoted Tweets have come to Twitter.

Mongoose Metrics is currently one of 20 companies in the world participating in the beta test that began on Nov. 1 and goes through Jan. 2011. Twitter began rolling out the advertisements within Twitter’s new dashboard as well as within third-party client, HootSuite.

According to the brainy folks at www.ReadWriteWeb.com (@rww), Promoted Tweets have migrated — as of today — to Tweetdeck as well.

Spotted: Inline Advertising in TweetDeck Search Columns

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11
Nov 10

Top 10 Random Things I Learned at Pubcon

The majority of married guys don’t wear wedding rings.
SEO Geeks are some of the kindest, most misunderstood people.
Chris Brogan is right. Talk about other people 12 times as much as you talk about yourself.
Your Facebook fan base should consist of 10 times as many customers as you want. Your Facebook fan base should be 10 times the size of your email list. Your Facebook fan base should consist of 10 to 20 percent of your local geographic population.
Fail quickly.
Social media has overtaken porn as the number one activity on the Internet.
Own your online presence now. The time to start online reputation management is long before someone starts talking trash and ranking in your search results.
According to New York Times tech reporter David Pogue, “The depiction of Mark Zuckerberg in ‘The Social Network’ is accurate.”
“Likes” may start to overtake “Links” in search engine ranking pages.
Twitter is getting pulled into real-time search more than any other social media.

Thanks PubCon!

By Kathleen Colan, director of marketing and content for Mongoose Metrics. Mongoose Metrics is an enterprise-level call tracking and conversion analytics provider. Learn more about how call tracking can help you understand which marketing sources drive phone calls, download “Top 10 Things You Can Do With Call Tracking.”

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10
Nov 10

#PubCon Keynote Redux: “My Biggest Mistakes” by @unmarketing @copyblogger @prsarahevans @chrisbrogan

Dateline: Las Vegas, Nov. 10 PubCon Keynote Day 2

My Biggest Mistakes and What I Learned

by Chris Brogan, Sarah Evans, Scott Stratten and Brian Clark #PubCon Keynote 2010

Social media has overtaken pornography as the number one activity on the Internet.

That’s one of the reasons the glitterati of social media Chris Brogan (@chrisbrogan), Scott Stratten (@unmarketing), Sarah Evans (prsarahevans) and Brian Clark (@copyblogger) headlined this morning’s keynote address at Pubcon 2010 in Las Vegas.

As social media matures and grows, the panel shared some of the mistakes – and lessons – they’ve learned along the way:

On Mistakes:

@unmarketing – I’m failing right now keeping up with engagement. I’ll be damned if I can keep up. It’s almost becoming work. I’m not keeping up with the engagement platform I built. That’s not what I wanted it to be and it keeps growing. It’s already breaking down.

@copyblogger – My first three years failed completely. I didn’t know what I was doing. I didn’t understand marketing. What I figured out was that the Internet was a direct marketing platform. I figured out that the content was the marketing. I figured out that if the content was valuable it attracts people to you. Since then I’ve read every sales and marketing book ever written.

@prsarahevans – Pushing too fast, too hard, coupled with naiveté and excitement.

@chrisbrogan — I’m failing right now because I built a model that I had to be there to make the money. I’ve started using post-it notes to delineate passive income and active income – you need the blend – I’m re-building my business model for 2011.

Moving forward, here’s what each said about taking one immediate action to improve your communication style and your success:

@chrisbrogan — Talk about other people 12 times as much as you talk about your own stuff – go find the people that are growing up and retweet them.

@unmarketing — Stop buying our books for one week. Stop trying to find the new thing and the new tactic. Do something with our books. Execute. Ask yourself: what can I implement this week since I read these seven books – it’s the ones that are implemented that work.

@prsarahevans — Partner with a good cause – some of our best learning comes from there – some of our biggest success come from the experiences we’ve had with nonprofits.

@copyblogger –You’ve got to keep learning. You can spend all your time reading and never do anything. If you recognize you’re not doing anything right now you’re probably afraid. So recognize it and do something.

Learn more about Mongoose Metrics and how call tracking conversion analytics can improve your ROI by up to 40 percent. Download the whitepaper: “Top 10 Things You Can Do with Call Tracking.“

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26
Oct 10

One Reason We’re Going to Ad:Tech New York.

With only a few days before the Ad:Tech Marketing Conference in Manhattan we’re excited for the gathering and want to invite you to share in the learning from some of the country’s top thinkers.

The one reason you should join the conversation: The future of digital marketing is now.

Connect with us in three ways:

1) Stop by our booth in the exposition hall and share your questions about phone call tracking and conversion analytics. Our team will be happy to address them. We’re experts when it comes to telling you which marketing sources make the phone ring.

2) Follow us on Twitter. We’ll be Tweeting the best intel and most interesting content from some of the smartest folks in the industry. Check out our Twitter feed @mongoosemetrics.

3) Join the Ad:Tech LinkedIn group and contribute to the conversation, ask questions and engage with participants.

By the way, we’ve noticed three hashtags in use for the conference: #Adtech #Ad:tech and @AdtechNY. Which one are you using?

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21
Oct 10

Thanks, Avinash Kaushik, for the Call Tracking Recommendation

Avinash Kaushik, author of Web Analytics 2.0 (Sybex, 2009) and prolific blogger at Occam’s Razor by Avinash Kaushik, on Oct. 19 wrote a long and comprehensive entry titled, “The Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!”

The post covers an extensive list of tools for optimizing web analytics. We’re delighted that he honored Mongoose Metrics by recommending our call tracking and conversion analytics technology as an important tool for understanding a complete picture of how marketing drives conversions.

Here’s a screenshot of the section about call tracking:

Thanks, Avinash!

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13
Oct 10

Local Search Conversions Just Got Easier with Call Tracking for Multiple Markets

For businesses with multiple locations, the question has always been: “How can I get session data on a local level so I can understand which marketing efforts are making the phones ring?”

With the introduction of Mongoose Metrics’ Multi-Market Session Data feature, organizations such as auto dealers, franchises, rental facilities and national retails chains from all business sectors can begin to understand — at a granular level — which of their local marketing initiatives are working and which ones should be discontinued.

In the past, national advertisers would be forced into overspending on call tracking phone numbers for each location. Today’s solution from Mongoose changes all that. Now, businesses can rely on a pool of dynamic call tracking numbers which capture a treasure trove of information about where website visitors are coming from. The feature reveals not only which PPC keywords drive phone calls but also the last URL visited, call recording, geo-location, caller ID, ad group, campaign and log time as well as numerous customizable features.

“Marketers are growing more accustomed to using quick feedback loops — which call tracking provides — for optimizing marketing dollars and making better spending decisions,” says Bradley Reynolds, chief executive officers for Mongoose Metrics.

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23
Sep 10

Mongoose Metrics Reverse Proxy Interface Speeds Call Tracking Installs for Maximum Efficiency

Our reverse proxy interface eliminates the middleman — usually the lovable and highly over-worked technical support department — for clients who need to provision call tracking numbers by the hundred-thousand in a hurry. The major upside: with our reverse proxy interface you don’t need to modify or install any code on your website. The server does all the heavy lifting. In this way, difficult-to-modify or complex websites can be updated without requiring any direct access to the pages. ”It’s transformed the install process from one week to less than a day,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds. Visit our call tracking white paper library to learn more about phone conversion analytics for your PPC campaigns, affiliate programs, local directories or publishing businesses.

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16
Sep 10

Mongoose Metrics Call Tracking Featured on CNNMoney.com Today

Even though small businesses are struggling, many — including Mongoose Metrics — are hiring. Today, www.CNNMoney.com featured the stories of eight American small-to-medium-sized businesses which are growing and hiring in a story titled, “Your hired! 8 growing companies.” An excerpt: ”Businesses that made it through the recession are taking a scalpel to their budgets, and eliminating unnecessary spending. That’s why Mongoose Metrics is expanding so rapidly. Read more. Interested in working for Mongoose Metrics? Learn about our c areer opportunities for sales executives and software engineers/system architects.

Mongoose MetricsConversion & Call Tracking Blog