With 2011 being described as the year of mobile, our first research topic for the 2012 Data Series was easily decided. Smartphone adoption is close to reaching the halfway mark. Consumers have become increasingly reliant on using their mobile devices for a number of functions including mobile shopping. This growing adoption of mobile technology is largely what motivated Mongoose Metrics to research the mobile Web landscape for mobile readiness.
The Mobile Readiness Study included in this post outlines the research method utilized and the results of the mobile study, which analyzed mobile-readiness for the QuantCast Top Million Websites.
A brief summary of those results, which show that mobile readiness is lagging is shown below:
- Only approximately nine percent of the QuantCast Top Million Websites can be classified as mobile-ready.
- The rate of mobile readiness for the top 100,000 Websites increased to 14.8%.
- Despite a much larger marketshare for Android phones (47.3%) versus iPhone (29.6%), there is a slight preference to serve mobile device specific content to iPhones. Speculation as to why this is the case could be iPhone’s longer time in the smartphone market.
- Server-side redirects and JavaScript redirects are the preferred method of delivering mobile content among high-traffic websites.
- 73% of Websites ranked in the QuantCast Top 100,000 used a URL redirect as the method of delivering mobile content
To capture the state of mobile, we also developed the infographic included in this post, which conveys some of the data from the study as well as other sources.
If you’d like to see the Mobile Readiness Study’s raw data, let us know. Feel free to comment, and share the report and infographic with anyone interested in mobile technology and mobile marketing.
