Posts Tagged: mobile advertising

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Sales / Search Marketing / SEO — No Comments
7
Oct 11

Exploding Growth of Mobile Search Makes Call Tracking Essential for the Automotive Industry

Visitors to mobile auto sites grew 463% over the course of one year. The demand for mobile phone conversion solutions is critical. With the rise of mobile internet becoming the leading platform of web browsing, dealers must address this channel now or risk losing revenue.

Mobile Call Tracking Drives Conversion for Dealers

With one in seven searches happening via mobile, automotive retailers can’t afford to ignore the growing demand for mobile conversion solutions. A comScore study reported 21% of users access auto content almost every day and 48% access the content one to three times a month. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors, drive mobile sales conversions and help create competitive advantage. Consider the example scenario below:

Jane is looking to purchase a new car. She opens Google on her mobile browser and searches for “Used Ford Escape Dallas, Texas” This search takes her to a number of results, showing many options of used Ford vehicles being offered at various dealers in the Dallas region. She clicks on a prominent search result for John Ford Auto.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, John Ford Auto pushes a special mobile alert to Jane 5 seconds into her visit that says, “We have your SUV, touch to call us now.” Jane clicks the mobile alert and her mobile phone populates with the number for John Ford Auto. The dealership gets the sale and Jane drives away in her Ford Escape. John Ford Auto knows that they won the sale thanks to Mongoose technology – because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track solution for automotive offers several powerful  features for customers that are serious about making mobile a part of their automotive marketing strategy:

  • Right Time, Right Place action triggers, which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions – Auto dealers realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Are you equipped to drive more sales from your mobile site? Start now by contacting us today!

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Search Marketing / SEO — No Comments
6
Oct 11

Conversion Rates are 41% Lower on Mobile – Boost Your Mobile Conversions With Mobile Call Tracking

There are more than 300 million mobile phones in the U.S. (a number close to our country’s entire population). At least 12% of their time is spent on mobile sites. Your prospects have an attention span of about 9 seconds. If you don’t capture their attention within that short amount of time, you risk losing the conversion. With mobile growth exploding, the demand for mobile phone conversion solutions is critical. Boost your mobile conversions with Mongoose Metrics’ Mobile Call Track Suite.

Mobile Call Tracking Drives Conversions

With one in seven searches happening via mobile, marketers can’t afford to ignore the growing demand for mobile conversion solutions. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors and drive mobile sales conversions.

Consider the example scenario below:

Sally is looking to purchase a new HP laptop computer. She does what 99% of people in the U.S. do when they’re researching new products – she searches Google. Sally opens her mobile browser and searches for “HP laptops on sale Cleveland, Ohio” This search takes her to a number of results, showing an array of HP laptops being offered at retailers throughout the Cleveland, Ohio region. She clicks on a search result for Bob’s Computers.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, Bob’s Computers pushes a special mobile alert to Sally 5 seconds into her visit that says, “We have your laptop, touch to call us now.” Sally clicks the mobile alert and her mobile phone populates with the number for Bob’s Computers. Bob gets the sale and Sally gets her new HP laptop. Bob knows that he won the sale thanks to Mongoose technology because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track Suite offers several powerful features for customers that are serious about making mobile a part of their marketing strategy:

  • Right Time, Right Place action triggers- which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions– Realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Start now by contacting us today!

Analytics / Call Tracking / Mobile Marketing / PPC / Search Marketing — No Comments
19
Jul 11

Track Mobile Advertising Campaign Conversions with Call Tracking and Web Analytics

Call tracking for mobile advertisingSmartphone adoption continues to explode with the ever-improving advancements in mobile technology. The introduction of faster networks and phones, greater data sharing capabilities and better user interfaces have enabled smartphones to dominate the mobile market.

According to a May 2011 report from comScore Inc., 76.8 million Americans use smartphones — 11 million more users than the previous three-month period. Additionally, Nielsen’s May survey of U.S. consumers concluded that 38 percent of all mobile consumers now own smartphones.

More companies are integrating mobile advertising into their marketing campaigns in response to consumer behavior and trends.. In fact, comScore Inc. reported that spending on mobile advertising in the U.S. is projected to reach $2.5 billion by 2014.

Mobile advertising offers companies the ability to reach busy consumers.. Using web analytics and call tracking, marketers can find the data needed to track consumer behavior and conversion rates, and evolve their campaigns to be more effective for targeting mobile audiences.

Mobile Advertising and Marketing Tactics

The following provides details on three common mobile advertising/marketing options, and how to effectively track results.

Mobile display ads

Display advertising strategically places a company’s ad and a concise call to action among relevant content — e.g. within an app, video or mobile site. Mobile display ads consist of text, logos, images, banners or maps whichdirect a user to the company site, conversion form or phone number.

Similar to desktop advertising, mobile display ads are tracked by web analytics and call tracking systems which monitor the conversion rates of individual ads.

While web analytics will provide you with information on visitor behavior and click through patterns, the call tracking number associated with a campaign will capture a caller’s mobile conversion source and other relevant information. Together, these tools will provide you with lead details needed to track campaign effectiveness and improve sales follow up.

Mobile PPC

Mobile PPC, or pay-per-click, is used for mobile search advertising. According to Google, mobile search queries represent approximately 15 percent of all search volume, and continue to grow at a rapid pace. In response to this growing opportunity, advertisers are turning to mobile PPC campaigns.

Click-to-call functionality makes mobile PPC particularly convenient and effective for mobile searchers seeking immediate information. However, to properly evaluate the results of your campaign, you should consider integrating call tracking into your PPC ads and web analytics and call tracking on the designated landing page(s).

Mobile Text Messaging (SMS)

Text message campaigns are used by a range of organizations to connect with audiences on the go, providing customers with easy access to relevant information.

For example, Scotts Miracle-Gro’s SMS campaign provides mobile users with a short-code texting option that automatically sends tips on lawn care, and upon activation requests an email address for delivery of the campaign newsletter. In essence, Scotts has leveraged mobile marketing efforts to further engage its customer base and drive email subscriptions.

Additionally, local and service-based businesses can include call tracking numbers within mobile SMS campaigns to better track customers who then make appointments or reservations, purchase tickets, cash in on special offers, or simply call with questions.

Tracking Mobile Campaign Performance

Smartphones offer users the accessibility to surf the web, find information relevant to their needs and take immediate action, such as access a website or call a local business or hotline. With effective mobile campaigns in place, along with data from analytics and call tracking tools, you can properly evaluate your efforts and capitalize on this fast-growing marketplace.

Have you integrated mobile into your advertising and marketing campaigns? If so, what have you found effective for monitoring conversion rates and overall success?

Additional Resources:

 

Features, Tips, & Announcements — No Comments
29
Apr 10

Hot off the press: Mongoose Metrics’ White Paper “Mobile Marketing for Business”

Mobile marketing as a business is changing on a daily basis and if you aren’t at the forefront of what’s happening… the whole mobile revolution could pass you by.  Our CEO, Bradley Reynolds and marketing director, Kathleen Murphy Colan authored the 10-page paper “Mobile Marketing for Business: an Overview (Part I)” which details the statistics, successes, challenges and future possibilities for mobile marketing.  Download your free copy today.