Posts Tagged: Local Call Tracking

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Sales / Search Marketing / SEO — No Comments
7
Oct 11

Exploding Growth of Mobile Search Makes Call Tracking Essential for the Automotive Industry

Visitors to mobile auto sites grew 463% over the course of one year. The demand for mobile phone conversion solutions is critical. With the rise of mobile internet becoming the leading platform of web browsing, dealers must address this channel now or risk losing revenue.

Mobile Call Tracking Drives Conversion for Dealers

With one in seven searches happening via mobile, automotive retailers can’t afford to ignore the growing demand for mobile conversion solutions. A comScore study reported 21% of users access auto content almost every day and 48% access the content one to three times a month. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors, drive mobile sales conversions and help create competitive advantage. Consider the example scenario below:

Jane is looking to purchase a new car. She opens Google on her mobile browser and searches for “Used Ford Escape Dallas, Texas” This search takes her to a number of results, showing many options of used Ford vehicles being offered at various dealers in the Dallas region. She clicks on a prominent search result for John Ford Auto.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, John Ford Auto pushes a special mobile alert to Jane 5 seconds into her visit that says, “We have your SUV, touch to call us now.” Jane clicks the mobile alert and her mobile phone populates with the number for John Ford Auto. The dealership gets the sale and Jane drives away in her Ford Escape. John Ford Auto knows that they won the sale thanks to Mongoose technology – because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track solution for automotive offers several powerful  features for customers that are serious about making mobile a part of their automotive marketing strategy:

  • Right Time, Right Place action triggers, which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions – Auto dealers realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Are you equipped to drive more sales from your mobile site? Start now by contacting us today!

Features, Tips, & Announcements — No Comments
14
Apr 10

Introducing www.calltracking.ca for Canadian Businesses Interested in Call Tracking

We’re delighted to let everyone know that we’ve launched www.calltracking.ca, a Web site dedicated to educating Canadian businesses about call tracking technology using local and toll-free Canadian phone numbers.

Our service coverage also includes all of the United States and the United Kingdom.  Here’s a complete list of our global service coverage.

Features, Tips, & Announcements — No Comments
31
Mar 10

Call Tracking for Local Search : : Mobile Marketing, Online Directories and Local Service Businesses

We love this statistic: Forty-six percent of local online searchers contacted a business by telephone following their Web research.  It’s from a scientific survey by TMP Directional Marketing and comScore in summer of 2009. 

What does it mean for marketers?  If you solely rely on web contact forms, electronic shopping carts and frequently-asked-questions (FAQ) pages to service customers you’re most likely missing out on a huge slice of business. 

For local marketers — whether you’re doing mobile marketing, managing online directories or running a local service business such as a doctor’s office or auto dealership — connecting with local customers is paramount.  But how do you know who’s calling as a result of your online marketing efforts? 

Call tracking solutions provide the answer.  You can provision anywhere from one to thousands of local phone numbers to place on your Web sites.  When your customers call these numbers, Mongoose tracks their searching behavior from keyword to completed sale.  Yes, it’s true.  You can quickly learn which key words are driving phone calls and then adjust your bidding accordingly. 

You can learn more about provisioning local phone numbers for call tracking by visiting our local coverage page.  Here’s a comprehensive list of available local service numbers across the United States, the United Kingdom and Canada.