Mongoose Metrics customers have the unique opportunity to view phone call tracking data alongside Google Adwords PPC data within the Google Adwords dashboard. No other call tracking provider offers this feature.
This document outlines HOW TO view Mongoose Metrics call tracking data within Google Adwords.
Once you have integrated your call tracking data you are ready to begin (contact your sales representative or our dedicated support department if you need assistance).
1. Verify you are receiving Mongoose Metrics call tracking data within Google Adwords.
To view your data, log into your Adwords account and click on the “Reporting and Tools” tab and select “Conversions”
2. Verify that Adwords is showing Mongoose Metrics conversion data.
To do this, look for your conversion event. Normally this is titled “phone calls” although the title is up to you.
If everything is working properly then the column “Conversions” will display data — as long as calls have been completed through the Mongoose Metrics system.
3. Check your account to verify that calls have taken place.
Once you verify the integration is working correctly, you can view the conversions within your Google Adwords account. Keep in mind that when you look at data inside of the Adwords interface that Mongoose call tracking conversion data will combine with your other standard conversion data. When you look at the conversion column, remember that the data is a sum of all conversion events.
4. Segment conversion events to an Excel spreadsheet.
If you need to segment the conversion event you can do a data export from Adwords into Excel. To do so, go to the report you would like to generate and click on the “Download Report” button.
Then, click on “Add Segment” and select the “Conversion Action Name” option.
5. Download the report and view the data.
Your report should look like this:
This report shows which keyword triggered a particular conversion event. The name of your conversion event is represented in column A.
If you do not see your conversion events, double check that you are exporting the correct columns. Do so by going back to the Adwords interface and click the “Columns Button” and select “Customize Columns.”
Make sure the following columns are selected:
By following these steps you will gain a clear picture of which keywords are driving calls. By understanding high and low-performing keywords you can further optimize your PPC spending.
For assistance with integrating your Mongoose Metrics phone call tracking data with Google Adwords, please contact your sales representative.