If you need to learn about call tracking for your online marketing efforts and don’t know where to begin, we’ve got the solution.  Mongoose Metrics’ seven-page white paper “Call Tracking Simplified” breaks down the basics to help marketers understand how call tracking reveals which advertising sources make the phone ring.  If you’re new to SEO or a veteran online marketer, “Call Tracking Simplified” provides a comprehensive overview of call tracking.  You’ll find a summary, background/history, the specifics of how the technology works as well as three case studies detailing how successful businesses use call tracking to understand their complete conversion metrics.  ”If you are only using web analytics to see how visitors interact with your brand, you’re only seeing half the picture.  How can you know what marketing sources — whether they are mobile, PPC, organic, affiliate or traditional offline advertising — are converting if you don’t know what’s driving phone calls?” asks Mongoose Metrics CEO Bradley E. Reynolds.” Call Tracking Simplified” shows the importance of determining which keywords drive calls as well as how to integrate call tracking data with third party web analytics providers, CRM software vendors and bid management purveyors.  Download “Call Tracking Simplified.”

Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics.