“Call Tracking Simplified” White Paper for Marketers
Thursday, July 22nd, 2010If you need to learn about call tracking for your online marketing efforts and don’t know where to begin, we’ve got the solution. Mongoose Metrics’ seven-page white paper “Call Tracking Simplified” breaks down the basics to help marketers understand how call tracking reveals which advertising sources make the phone ring. If you’re new to SEO or a veteran online marketer, “Call Tracking Simplified” provides a comprehensive overview of call tracking. You’ll find a summary, background/history, the specifics of how the technology works as well as three case studies detailing how successful businesses use call tracking to understand their complete conversion metrics. ”If you are only using web analytics to see how visitors interact with your brand, you’re only seeing half the picture. How can you know what marketing sources — whether they are mobile, PPC, organic, affiliate or traditional offline advertising — are converting if you don’t know what’s driving phone calls?” asks Mongoose Metrics CEO Bradley E. Reynolds.” Call Tracking Simplified” shows the importance of determining which keywords drive calls as well as how to integrate call tracking data with third party web analytics providers, CRM software vendors and bid management purveyors. Download “Call Tracking Simplified.”
