Posts Tagged: Google Analytics

Features, Tips, & Announcements — 3 Comments
9
Sep 11

Tips to Track Leads from Presentations

Events, tradeshows, webinars and training classes are likely a part of your marketing mix. However, it can be hard to measure the impact these activities have on sales without proper reporting solutions in place. For example, do you know how many new business calls you received as a result of these presentations?call tracking for presentations

In this post, we overview how call tracking can provide you with greater insight into the topics, audiences and delivery methods that offer the biggest lead potential.

Presentations and Call Tracking

Integrate unique call tracking numbers into your presentations to automatically associate calls with specific marketing initiatives. This allows you to more readily track resulting conversions and evaluate the success of individual events.

Tracking numbers can easily be added to contact slides within your presentation or to event-specific landing pages on your website. When designating and tracking numbers, consider the following:

Differentiate by Presentation Delivery Method

To determine the best-performing presentation format and delivery method, we recommend using a different call tracking number for each presentation type. For example, you may give a presentation at a conference and then post the slides online. In this case, consider using a different number for each format to gain more in-depth reporting.

Keep a Dashboard of Related Event Details

Within your call tracking dashboard, note specific presentation and event details, including: audience, venue, geographic location, crowd size, event promotions, and whether it was a paid or free opportunity. In doing so, you’ll be able to identify trends, and better determine the kinds of engagements that drive the most qualified leads.

Look at Leads Collectively

Placing a call is one of many ways that a lead can contact you after viewing a presentation. Therefore, it’s important to note that call tracking is only one piece of the solution when evaluating event success. Be sure to integrate it with web analytics, onsite feedback and social media metrics to get a more complete picture.

Collectively, this information can be used to determine which events and presentation formats are worth your investment in the future. This can be particularly helpful for paid speaking gigs that may not be worth pursuing if you don’t generate new business.

Your Thoughts?

How do you measure the effectiveness of your presentations? Have you tried call tracking? Why or why not? Share your thoughts in the comments section below.

 

 

Analytics / Call Tracking / Social Media — No Comments
27
Jul 11

How to Monitor Twitter Lead Conversion with Call Tracking and Google Analytics

Twitter can be an effective and valuable option for your company to build brand awareness, exhibit expertise, share valuable resources and generate leads and sales.

If your business is using Twitter as part of a marketing campaign, you should be measuring the effectiveness of your efforts. Through technology solutions, such as call tracking and web analytics, you can gather valuable data on audience response to your Twitter activity and calls to action.

Tracking Conversations from Twitter

Ideally, your Twitter activities and marketing efforts associated with the platform will result in lead conversions, some of which may occur by phone. To track these
 conversions, you should consider introducing call tracking into your Twitter strategy, and configuring analytics to track Twitter-related visitor activity.

Below are three ways you can integrate call tracking with your Twitter account to capture conversions that happen via the phone:

  • Within Your Profile — Assign a unique tracking number to your profile, and add it to the “bio” section under profile settings. The number can direct customers to your general business line, customer service center or sales department. (Remember that the bio has a 160-character limit, and a tracking number with hyphens will take up 12 characters).
  • Within Your Tweets — Assign a unique tracking number to an individual tweet or to your entire Twitter campaign. These numbers can be used to track responses from limited-time offers, customer service referrals, direct messages (DMs) and more. (Remember: tweets must be 140 characters or less).
  • Within Your Website — By integrating the call tracking Javascript snippet throughout your site, a visitor’s traffic source — direct traffic, search engine, referring site, etc. — will be recorded, and they will be shown a unique call tracking number. As soon as a call comes into this number, the call tracking platform associates it with the person’s traffic source and records it for later review.

When a visitor comes to your site from Twitter, then calls, the conversion is associated with Twitter and reported in your dashboard. This enables you to track calls from Twitter, thereby helping you to evaluate its ability to generate leads and evolve your Twitter strategy to increase conversions.

Twitter Conversion Tracking Through Analytics

Google Analytics can also offer insight on traffic received from different online sources, including social media accounts like Twitter. Under the Traffic Sources tab, you can set up Advanced Segment filters, giving Google Analytics rules for segmenting traffic from specific sources (such as Twitter and Hootsuite) as you define.

Once you’ve identified and setup Twitter, and any URL shortener sites, to be tracked as referring social sources, you can drill into the information — number of visits, pageviews, time spent on site, bounce rate and online form completions — that will help you better evaluate Twitter’s ability to generate leads.

If you feed your call tracking conversion data into Google Analytics, you can quickly obtain a holistic view of lead generation — both online and offline — that result from your efforts on Twitter, and you can more effectively measure and evolve your Twitter campaign based on ROI.

Has your company integrated call tracking into its Twitter account or other social profiles? If so, what have you found effective for enticing customer responses?

 

 

Features, Tips, & Announcements — No Comments
21
May 10

Mongoose Metrics Call Tracking Solutions Added to Google Analytics Application Gallery

Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics. 

Features, Tips, & Announcements — No Comments
11
Mar 10

Mongoose Metrics Partners with Unilytics to Add the Power of Call Tracking to Web Analytics

Savvy web analytics practitioners now have another option to accurately and powerfully analyze a complete picture of their online advertising campaigns.  Mongoose Metrics today announced a partnership with Unilytics, a world-leader in web analytics consulting.  Unilytics is known for their prowess in helping clients leverage Google Analytics(tm) and Webtrends(tm) platforms for maximum efficiency and return-on-investment.  The partnership is a win-win for clients of both companies. 

“Our partnership creates an even more powerful tool for marketers who want a full analysis – online and offline – for every form of advertising they buy.  At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “Whether you’re spending $600 or six figures each month on advertising, it’s imperative to know everything possible about your return-on-investment.  With Mongoose Metrics’ call tracking technology, advertisers can finally understand who’s clicking, who’s calling, how and why. “

“We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products,” says Peder Enhorning, president of Unilytics.  “Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not.”

Mongoose Metrics and Unilytics have a number of clients in common and the collaboration takes advantage of both companies’ assets to provide more value to customers. 

Features, Tips, & Announcements — No Comments
17
Jun 09

Using Google Analytics To Track Yahoo & Adcenter Paid Keywords

Today I want to explain a frequent question within Google Analytics and how to track Yahoo Search Marketing and Microsoft Adcenter pay per click campaigns.

Tracking Yahoo and Adcenter campaign is not the as easy as one may think, but the process is fairly straight froward.

You can easily use Google Analytics to track paid search for Adwords campaigns because Adwords automatically tags keywords. However, if you think Google Analytics is not tracking your Adwords data please see the my previous post “Linking Google Adwords data with Google Analytics.”

Unfortunately, Yahoo and Mircosoft do not automatically tag paid keywords. The only way to track keywords is to tag them yourself. I know it sounds like this will take up the rest of your day, but I assure you it is not as bad as it sounds.

The first step is to go to the Google URL tool builder and make a tag for your keywords. If you would like some general information on how to tag links with the URL builder visit this blog post at Anayltics Talk.

Once you understand how to tag URLs, the next step is to put in the correct variable for the term string. This helps you avoid manually changing all of your keywords destination URL’s.

  • For Yahoo use: utm_term={OVKEY}
  • For Adcenter use: utm_term={keyword}

These terms are extremely important as they will tell Google Analytics information about the paid keywords. More information about correctly tagging your links is available here.

The next step is to upload the data into both Yahoo! and Adcenter.

For Adcenter keywords, first download the Adcenter desktop software and then download the campaign. Next, highlight all the keywords and in the destination URL field and plug in the URL generated for the Google URL builder.  Finally, upload the changes and Google Analytics will start tracking paid search keywords from Adcenter.

For Yahoo! keywords, first download the campaign into an Excel file at the campaign summary page. Next, put in the URL that was generated into the destination URL field for all of the keywords.  Save this file. Upload the file with Yahoo’s upload feature or send the file to Yahoo! by filling out a support ticket. They will take care of the rest.

I understand that the process of correctly tagging keywords in  Yahoo and Microsoft Adcenter can be a pain. However, tracking your keywords in Google Analytics is a critical part of any paid search campaign.

Features, Tips, & Announcements — No Comments
11
Mar 08

Google Analytics/Google Audio Ads and Phone Call Tracking

Summary: This post explains how Google Analytics users can leverage the Google Audio Ads integration to not support both online ROI and offline phone call ROI via Mongoose Metrics phone call tracking technology.

Google Analytic announced integration with Google Audio Ads this week. The integration allows Google Analytics users who run Google Audio Ads campaigns to see a special overlay report that shows both the radio ad broadcast schedule and website visitors. The report allows the Google Analytics user to clearly see the correlation between spot broadcasts and site visits and conversions. As rich as the overlay report is, a simple solution exists that allows Google Audio Ads advertisers to track phone calls driven from their radio spot campaigns.

Using Mongoose Metrics With Google Audio Ads

As a brief walk through, a Mongoose Metrics trackable phone number can be used in radio spots as the call to action phone number and also in the web campaign’s landing page.  When the number is dialed, the phone call event will be logged back to Google Analytics within the campaign section.

In this way, Google Audio Ads advertisers can create radio campaigns that can target both web based conversions and offline phone call conversions.