Getting the full picture of online spending just got easier for millions of Google Adwords users.  Mongoose Metrics recently introduced a proprietary technology which lets Google Adwords users easily and immediately view offline conversion data (incoming calls) right next to online conversion data (clicks) within Google Adwords’ report dashboard.  SEO/SEM marketing professionals now can instantaneously understand which keywords are driving phone calls and generating sales.  If you’re using Google Adwords it’s a no-brainer to place your phone call data where it makes the most sense – right next to your PPC data.  Mongoose Metrics is the first – and only – call tracking provider offering this powerful tool to help you get a complete view of offline and online conversions.

Last week on the Google Analytics Blog, Sebastian Tonkin wrote about the new a Google Analytics feature which allows Adwords advertisers to import Google Analytics goals directly into Google Adwords conversion data. This is great news for those who use the conversion optimizer feature in Google Adwords to obtain better conversion rates.  This also means that you no longer have to use two different conversion codes on the goal/conversion page. Instead of using both the Adwords conversion tracking code and the Google Analytics goal code to track other traffic, you only need to use the Google Analytics goal code.

However, I want to point out that traffic from Adwords is tracked differently than normal organic and direct traffic.  Google Adwords traffic is cookied while normal traffic is tracked as a user goes from  page to  goal page. While the Adwords conversion code is no longer needed, Adwords traffic is still tracked with cookies. Keep in mind that in order for Goals in Anayltics to work traffic can not be redirected from another site to your goal page. For example, if a user is at a site and clicks on the goal page, they can not be redirected to another site or server. The new feature is helpful, but remember the differences pertaining to Adwords traffic.