Check us out — Impress your friends with all your knowledge about how call tracking improves ROI by 30 to 40 percent.  Our comprehensive white paper library launches today offering nine free white papers about a variety of call tracking topics. 

Hot Topics Currently Available for Download:

• Call Tracking Simplified – An overview of call tracking technology and its advantages
• Mobile Marketing for Business: An Overview (Part I) – A must-read for anyone doing business on the mobile web
• Call Tracking: The Missing Piece in the Multi-Channel Marketing Puzzle – Background on how call tracking illuminates the entire picture of marketing spending
• Call Tracking for Print, Broadcast, Billboard and Traditional Marketing – Details about how call tracking identifies which advertising sources are working and which ones need to go
• Top 10 Things You Can Do With Call Tracking – A simple explanation of the hottest apps for call tracking
• Top Five Reasons to Investigate Call Tracking – Quick rundown of five points to consider
• Offline Conversion Tracking – Explains the similarities and differences between online and offline conversion tracking and highlights capabilities
• Call Tracking: Bridging the Gap Between Traditional and Online Marketing – Study of how call tracking closes the analytic gap between traditional media marketing methods and information commonly required for online marketing
• When Web Forms Fail, Telephone Calls Make the Sale – Learn how to capture the market of millions who still want to use the telephone

Mongoose Metrics is heading off to San Jose, Calif. next week, May 3 - 7, 2010 for the eMetrics Marketing Optimization Summit at the Fairmount Hotel.  We will be among hundreds of sponsors and exhibitors who all are passionate about measuring marketing results for success.  Mongoose co-founders Steve Abbey and Jeff Tirey will lead the contingent of call tracking experts including Drew Johnson and Tim Gill in showing marketers how call tracking is the missing piece in the web analytics puzzle. 

“If you don’t know what’s making the phone ring you’re at a disadvantage when it comes to optimizing your marketing dollars.  With call tracking, we help clients expose what happens before, during and after phone conversations to provide actionable data for quick and effective marketing spending,” says Steve Abbey, co-founder of Mongoose Metrics. 

Want to see how it works in real time?  Stop by the Mongoose Metrics booth at the eMetrics Summit for a demonstration.  Also, please feel free to reach out to our sales manager Rob Bisker to set an appointment at rob.bisker@mongoosemetrics.com or 1-877-784-0496. 

Mobile marketing as a business is changing on a daily basis and if you aren’t at the forefront of what’s happening… the whole mobile revolution could pass you by.  Our CEO, Bradley Reynolds and marketing director, Kathleen Murphy Colan authored the 10-page paper “Mobile Marketing for Business: an Overview (Part I)” which details the statistics, successes, challenges and future possibilities for mobile marketing.  Download your free copy today. 

We’ve recently joined the Twitterverse and we’re looking for quality Tweeps to follow and engage with for conversation about the best practices across a wide range of online marketing topics.

Please let us know your Twitter handle and we’ll make the connection. BTW, we’re finding the medium refreshing as we connect and engage with like-minded folks who want to have intelligent conversations. 

Feel free to follow us @mongoosemetrics for intelligence pointing to the best trends and innovations in call tracking, web analytics, ROI analysis, PPC advertising, SEO, SEM, social media marketing and conversion tracking.

Businesses on both sides of the Atlantic now can see which marketing efforts drive phone calls with local and toll-free call tracking numbers from Mongoose Metrics.  Details on our partnership with British Telecom and Virgin are housed at our newly launched website www.mongoosemetrics.co.uk.  Visitors to the site can easily navigate to view service coverage areas, dowload informative white papers and get access to the latest resources about innovations in the call tracking industry in the United Kingdom.  The website also helps visitors by showcasing customer testimonials, pricing, demos and value propositions. 

Thanks to prolific blogger Joe “Giuseppe” Zuccaro, aka The Marketing Consigliere (www.marketing-consigliere.com) for educating his readers about the power of call tracking.  His entertaining take — complete with an adorable picture of a mongoose wearing headphones — simply explains how and why marketers are using call tracking with CRM vendors such as SalesForce CRM.  Click here for the story, “Tracking Phone Conversion Like a Mongoose.”

Today we introduced another functionality to help marketers increase sales, reduce costs and improve customer loyalty.  

Our call tracking data now integrates with SalesForce CRM to help users understand the entire marketing funnel from first click to phone call. 

With the addition of call tracking data, SalesForce CRM users can view a number of rich data points such as:

• Which marketing sources drive phone calls.
• Which keywords are driving phone calls.
• Last Web page visited before calling.
• Caller’s entire click history before placing the call.
• Caller geo-location.
• Custom data relevant to your needs.

“Call tracking for CRM software is a natural.  It’s really all about providing access to relevant information about customer activity through the entire sales cycle — from marketing source to final sale,” says Bradley Reynolds, chief executive officer for Mongoose. 

For example, Mongoose’s phone call data stream automatically creates and updates leads within SalesForce CRM and conversely, changes in SalesForce CRM are immediately show in Mongoose Metrics’ data. 

We love this statistic: Forty-six percent of local online searchers contacted a business by telephone following their Web research.  It’s from a scientific survey by TMP Directional Marketing and comScore in summer of 2009. 

What does it mean for marketers?  If you solely rely on web contact forms, electronic shopping carts and frequently-asked-questions (FAQ) pages to service customers you’re most likely missing out on a huge slice of business. 

For local marketers — whether you’re doing mobile marketing, managing online directories or running a local service business such as a doctor’s office or auto dealership — connecting with local customers is paramount.  But how do you know who’s calling as a result of your online marketing efforts? 

Call tracking solutions provide the answer.  You can provision anywhere from one to thousands of local phone numbers to place on your Web sites.  When your customers call these numbers, Mongoose tracks their searching behavior from keyword to completed sale.  Yes, it’s true.  You can quickly learn which key words are driving phone calls and then adjust your bidding accordingly. 

You can learn more about provisioning local phone numbers for call tracking by visiting our local coverage page.  Here’s a comprehensive list of available local service numbers across the United States, the United Kingdom and Canada.

Today we launched Mongoose Metrics’ White Label aka Private Label Call Tracking product for call tracking resellers who want to gain credibility and increase profits by offering their clients our powerful tool for quantifying the offline impact of online advertising.

This white label call tracking offering features:

• Choice of fully-customizable, branded sub-domain.
• Branded login-in page with logo.
• No visibile reference to Mongoose Metrics.
• Full access for resellers and/or their clients to Mongoose Metrics’ technical support.
• Time investment of less than five minutes for implementation.

Call tracking resellers now have the ability to provide call tracking services with their brand attached as well as structure costs which make sense for their business needs.

Bradley Reynolds, Mongoose Metrics chief executive officer says, “Agencies and resellers who specialize in PPC, organic, e-mail, web analytics or even offline advertising can realize the benefits of adding call tracking to their suite of products to help clients visualize a complete marketing picture that illuminates which marketing efforts are driving phone calls, and ultimately, sales conversions.”

Savvy web analytics practitioners now have another option to accurately and powerfully analyze a complete picture of their online advertising campaigns.  Mongoose Metrics today announced a partnership with Unilytics, a world-leader in web analytics consulting.  Unilytics is known for their prowess in helping clients leverage Google Analytics(tm) and Webtrends(tm) platforms for maximum efficiency and return-on-investment.  The partnership is a win-win for clients of both companies. 

“Our partnership creates an even more powerful tool for marketers who want a full analysis – online and offline – for every form of advertising they buy.  At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “Whether you’re spending $600 or six figures each month on advertising, it’s imperative to know everything possible about your return-on-investment.  With Mongoose Metrics’ call tracking technology, advertisers can finally understand who’s clicking, who’s calling, how and why. “

“We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products,” says Peder Enhorning, president of Unilytics.  “Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not.”

Mongoose Metrics and Unilytics have a number of clients in common and the collaboration takes advantage of both companies’ assets to provide more value to customers.