Over the past couple of years, more and more people have begun using the social media site Twitter for obtaining information and connecting with others. In fact, news programs have even started to use people’s comments, or “tweets,” as sources for the latest stories. But perhaps what is most interesting to see is how Twitter has affected the ways of business around the world. For although it is mostly celebrities and sports figures that are grabbing headlines with tweets about their activities, many companies have also embraced this unique form of social media to connect with customers – often with great results.

Mongoose Metrics has quickly established itself as the authority for online marketing information in the Twitterverse. With a following of nearly 3,000 users and a Klout score of 29, it is obvious that many individuals are using the company’s Twitter page as the source for various forms of marketing intelligence. Since Mongoose Metrics joined Twitter in 2008, they have been tweeting incessantly about web analytics, SEO, PPC, B-to-B, Mobile Search, Social Media, and ROI Analysis.Mongoose Metrics’ CEO Bradley Reynolds believes that the company’s success on Twitter shows that the interaction between companies, competitors and customers is continuing to change. He says, “Our immediate success at engaging with potential customers and educating the business-to-business audience at large — not only about our core products and services but about emerging marketing trends — has been a powerful lesson in how social media plays a growing role in business-to-business marketing.”

Overall, Mongoose Metrics has embraced their growing influence on Twitter and sees it as an excellent opportunity for business. As Reynolds says, “If you’re passionate about online marketing, we want to follow you on Twitter.”Tweeting for the Mongoose team @mongoosemetrics are CEO Brad Reynolds @be_reynolds, executive vice president of business development Steve Abbey, marketing and content director Kathleen Colan @consumerati and sales consultant Drew Johnson @drewdjohnson.

Marketers and media buyers who concentrate on getting their messages out with print, broadcast and otherwise traditional methods have long needed a way to quantify the results of their campaigns.  With call tracking numbers placed within advertisements, marketers now have a simple and cost-efficient way to justify their ad spending.  Mongoose Metrics’ recently released white paper, “Call Tracking for Offline Traditional Advertising” explains how call tracking reveals which advertising sources generate the most phone calls.  A recent LinkedIn/Harris Interactive survey confirms: However much online advertising is increasing, offline advertising remains critical for most businesses.  The white paper details how call tracking brings the powerful analytics associated with online advertising to offline advertisers.   It provides a summary of how call tracking works, best practices for success as well as examples of how marketing executives use call tracking to determine which advertisements drive sales and which methods merely bring in browsers.  ”For a nominal fee every month, a company should be able to increase the ROI of their marketing advertising by 20 to 30 percent,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.  He adds, “You’re going to be able to decrease your spending a bit, and spend better on things that convert higher.  It’s a pretty small investment to get a huge return that can transform your business.”Download the white paper, “Call Tracking for Offline Traditional Advertising.”

If you need to learn about call tracking for your online marketing efforts and don’t know where to begin, we’ve got the solution.  Mongoose Metrics’ seven-page white paper “Call Tracking Simplified” breaks down the basics to help marketers understand how call tracking reveals which advertising sources make the phone ring.  If you’re new to SEO or a veteran online marketer, “Call Tracking Simplified” provides a comprehensive overview of call tracking.  You’ll find a summary, background/history, the specifics of how the technology works as well as three case studies detailing how successful businesses use call tracking to understand their complete conversion metrics.  ”If you are only using web analytics to see how visitors interact with your brand, you’re only seeing half the picture.  How can you know what marketing sources — whether they are mobile, PPC, organic, affiliate or traditional offline advertising — are converting if you don’t know what’s driving phone calls?” asks Mongoose Metrics CEO Bradley E. Reynolds.” Call Tracking Simplified” shows the importance of determining which keywords drive calls as well as how to integrate call tracking data with third party web analytics providers, CRM software vendors and bid management purveyors.  Download “Call Tracking Simplified.”

Following last week’s launch of Conversation Conversion Dynamics (CCD), our speech recogntion feature, today we released a seven-page white paper to fully explain how speech recognition helps clients immediately figure out what’s happening on the phone.  “Speech Recognition for Real-Time ROI” gives readers a comprehensive overview — with examples and data — about how speech recognition technology is a game-changer for marketers who need to understand how phone calls are converting and why. 

Mongoose Metrics chief executive officer, Bradley E. Reynolds, says, “Imagine CCD as ‘Google™ for Phone Calls.’  Once the call data is recorded, searching for specific words, phrases and events across a number of variables such as date range, CSR, campaign, etc. to identify actionable improvements becomes as simple as searching for web pages indexed by Google. 

In summary, from the moment a stakeholder begins searching for you with an online search engine, social media network or traditional advertisement to the minute they hang up the phone following a conversation with your customer service representatives, Mongoose Metrics’ CCD solution records every move to reveal patterns of actions and behaviors.

Today we published a seven-page white paper, “Optimizing Mobile Marketing Conversions” to help marketers understand how to quantify conversions from mobile devices.  This is the third and final installment of our Mobile Marketing white paper series which includes “Mobile Marketing for Business - Part I” and “Mobile Marketing Macro Trends - Part 2.”

“Optimizing Mobile Marketing Conversions” answers the questions:

1. How can you analyze and attribute a single person-to-person engagement to a specific mobile marketing effort?
2. How do you create instant feedback loops for this information so that you can react as your market and engagements change?
3. How can you integrate this actionable data into your existing business process?

If you are spending money and time engaging customers via mobile devices, you need to understand how those customers are interacting with you and how you can improve their interactions.

“Combining call tracking data with web analytics data gives marketers one place to view the full conversion picture for both offline and online conversions.   It is imperative with mobile web interactions to view both types of conversions because even the smallest adjustments to content can result in large conversion changes due to mobile’s limited user interface,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds.

Customer Relationship Management (CRM) solutions allow organizations to better acquire, manage, serve and extract value from their customers while improving operational efficiency—something that is critical in today’s economy.

By adding call tracking data to your CRM reports you reveal another layer of information about how prospects interact with your brand.

Today we announced another partnership with top CRM provider, Microsoft Dynamics CRM.  “The benefit of adding call tracking data to Microsoft Dynamics CRM lies in the push and pull of dynamic data,” says Bradley Reynolds, chief executive officer of Mongoose Metrics.  He adds, “It’s a smooth-running, two-way street with a data stream of phone calls and Microsoft Dynamics CRM data constantly updating each other.”

For more information about how call tracking data works with a variety of CRM packages, download our white paper “Call Tracking CRM Integration.”

Call Tracking? There’s an App for That at the Google Analytics Application Gallery. 

Today we announced our inclusion in the Google Analytics App Store as one of only 39 applications which include resources from campaign and content management to e-commerce, email marketing, mobile solutions and search optimization.  From Google  Analytics’ blog: “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

The GA App Gallery launched on May 5, 2010 and despite our recent inclusion, Mongoose Metrics was the first call tracking solutions provider to integrate our customers’ call tracking data into Google Analytics in 2007, allowing them to view phone call conversions right next to clicks for a full picture of the entire marketing funnel. 

From our CEO, Bradley Reynolds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action.  Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking.  We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions.”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways.  They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics. 

Today we announced our commitment to strenuous protection of data shared in credit card transactions with our clients, partners and vendors.  Mongoose Metrics is 100 percent compliant with the Payment Card Industry’s (PCI) Data Security Standards (DSS) in accordance with the Worldwide Information Security Standards of the PCI Security Standards Council. 

That means we have guarded against fraud by meeting 12 of 12 requirements of the PCI DSS.  The PCI Security Standards Council, made up of the world’s leading credit card companies including Visa, MasterCard and American Express, created the standards to assist organizations which process card payments prevent credit card fraud by implementing increased security controls. 

“We are proud to offer this extra measure of safety to our stakeholders to protect and assure that all credit card transactions are secure against fraud,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. 

Read and download the Statement of Compliance.

Check us out — Impress your friends with all your knowledge about how call tracking improves ROI by 30 to 40 percent.  Our comprehensive white paper library launches today offering nine free white papers about a variety of call tracking topics. 

Hot Topics Currently Available for Download:

• Call Tracking Simplified – An overview of call tracking technology and its advantages
• Mobile Marketing for Business: An Overview (Part I) – A must-read for anyone doing business on the mobile web
• Call Tracking: The Missing Piece in the Multi-Channel Marketing Puzzle – Background on how call tracking illuminates the entire picture of marketing spending
• Call Tracking for Print, Broadcast, Billboard and Traditional Marketing – Details about how call tracking identifies which advertising sources are working and which ones need to go
• Top 10 Things You Can Do With Call Tracking – A simple explanation of the hottest apps for call tracking
• Top Five Reasons to Investigate Call Tracking – Quick rundown of five points to consider
• Offline Conversion Tracking – Explains the similarities and differences between online and offline conversion tracking and highlights capabilities
• Call Tracking: Bridging the Gap Between Traditional and Online Marketing – Study of how call tracking closes the analytic gap between traditional media marketing methods and information commonly required for online marketing
• When Web Forms Fail, Telephone Calls Make the Sale – Learn how to capture the market of millions who still want to use the telephone

Mongoose Metrics is heading off to San Jose, Calif. next week, May 3 - 7, 2010 for the eMetrics Marketing Optimization Summit at the Fairmount Hotel.  We will be among hundreds of sponsors and exhibitors who all are passionate about measuring marketing results for success.  Mongoose co-founders Steve Abbey and Jeff Tirey will lead the contingent of call tracking experts including Drew Johnson and Tim Gill in showing marketers how call tracking is the missing piece in the web analytics puzzle. 

“If you don’t know what’s making the phone ring you’re at a disadvantage when it comes to optimizing your marketing dollars.  With call tracking, we help clients expose what happens before, during and after phone conversations to provide actionable data for quick and effective marketing spending,” says Steve Abbey, co-founder of Mongoose Metrics. 

Want to see how it works in real time?  Stop by the Mongoose Metrics booth at the eMetrics Summit for a demonstration.  Also, please feel free to reach out to our sales manager Rob Bisker to set an appointment at rob.bisker@mongoosemetrics.com or 1-877-784-0496.