Posts Tagged: Call Tracking

Call Tracking / Features, Tips, & Announcements / Mobile Marketing / Social Media — No Comments
17
Oct 11

Increase Conversions with QR Call Tracking Technology

Data shows that QR codes (Quick Response codes) are gaining interest from marketers. 57% of Facebook and Twitter users said they have scanned a mobile bar code at least once in the past year. Consumers want instant access to relevant information and QR codes help provide that access. With mobile growth exploding, allowing integration of QR Codes into marketing campaigns is an excellent way to boost conversions via mobile devices.

QR codes are a convenient way to encourage consumers to interact with a product or service. These codes are gaining traction as marketers identify new ways of integrating these trackable bar codes into their campaigns. Nearly two thirds of people have seen a QR code, with approximately one- third of those having used one. The technology behind QR codes is easy to use and implement – yet can be a very powerful marketing tool. Integrating QR technology with call tracking will allow marketers to better understand the behavior of their prospects.

Mongoose Metrics’ QR Call Tracking provides a number of benefits for customers that are serious about making conversion optimization part of their marketing strategy:

  • Capture & Measure Conversions: Drive conversions through QR Code implementation and call tracking efforts to measure mobile and other QR Code-driven marketing efforts.
  • Seamless Integration: Integrate QR Code Call Tracking with web analytics, bid management and CRM software for easy, consistent reporting.
  • Immediate Access: Instantly see traffic increases to your site – with QR codes’ ability to be accessed from anywhere via mobile.

With a growing number of searches being conducted via mobile devices and the availability of QR scanning apps for virtually every smartphone device, the power to increase conversions and optimize  marketing efforts is yours. Contact us today to learn more about QR Call Tracking.

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Sales / Search Marketing / SEO — No Comments
7
Oct 11

Exploding Growth of Mobile Search Makes Call Tracking Essential for the Automotive Industry

Visitors to mobile auto sites grew 463% over the course of one year. The demand for mobile phone conversion solutions is critical. With the rise of mobile internet becoming the leading platform of web browsing, dealers must address this channel now or risk losing revenue.

Mobile Call Tracking Drives Conversion for Dealers

With one in seven searches happening via mobile, automotive retailers can’t afford to ignore the growing demand for mobile conversion solutions. A comScore study reported 21% of users access auto content almost every day and 48% access the content one to three times a month. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors, drive mobile sales conversions and help create competitive advantage. Consider the example scenario below:

Jane is looking to purchase a new car. She opens Google on her mobile browser and searches for “Used Ford Escape Dallas, Texas” This search takes her to a number of results, showing many options of used Ford vehicles being offered at various dealers in the Dallas region. She clicks on a prominent search result for John Ford Auto.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, John Ford Auto pushes a special mobile alert to Jane 5 seconds into her visit that says, “We have your SUV, touch to call us now.” Jane clicks the mobile alert and her mobile phone populates with the number for John Ford Auto. The dealership gets the sale and Jane drives away in her Ford Escape. John Ford Auto knows that they won the sale thanks to Mongoose technology – because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track solution for automotive offers several powerful  features for customers that are serious about making mobile a part of their automotive marketing strategy:

  • Right Time, Right Place action triggers, which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions – Auto dealers realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Are you equipped to drive more sales from your mobile site? Start now by contacting us today!

Analytics / Call Tracking / CRM / Integration / Mobile Marketing / Offline Advertising / PPC / Search Marketing / SEO — No Comments
6
Oct 11

Conversion Rates are 41% Lower on Mobile – Boost Your Mobile Conversions With Mobile Call Tracking

There are more than 300 million mobile phones in the U.S. (a number close to our country’s entire population). At least 12% of their time is spent on mobile sites. Your prospects have an attention span of about 9 seconds. If you don’t capture their attention within that short amount of time, you risk losing the conversion. With mobile growth exploding, the demand for mobile phone conversion solutions is critical. Boost your mobile conversions with Mongoose Metrics’ Mobile Call Track Suite.

Mobile Call Tracking Drives Conversions

With one in seven searches happening via mobile, marketers can’t afford to ignore the growing demand for mobile conversion solutions. Combining call tracking features with mobile conversion optimization enables marketers to engage mobile visitors and drive mobile sales conversions.

Consider the example scenario below:

Sally is looking to purchase a new HP laptop computer. She does what 99% of people in the U.S. do when they’re researching new products – she searches Google. Sally opens her mobile browser and searches for “HP laptops on sale Cleveland, Ohio” This search takes her to a number of results, showing an array of HP laptops being offered at retailers throughout the Cleveland, Ohio region. She clicks on a search result for Bob’s Computers.

We know she is in the Options stage of the Buying Process, and we only have 9 seconds to get her attention. Using Mongoose’s Mobile Call Track technology, Bob’s Computers pushes a special mobile alert to Sally 5 seconds into her visit that says, “We have your laptop, touch to call us now.” Sally clicks the mobile alert and her mobile phone populates with the number for Bob’s Computers. Bob gets the sale and Sally gets her new HP laptop. Bob knows that he won the sale thanks to Mongoose technology because the conversion and phone call are recorded for easy tracking.

The Mongoose Metrics’ Mobile Call Track Suite offers several powerful features for customers that are serious about making mobile a part of their marketing strategy:

  • Right Time, Right Place action triggers- which rescue visitors before they abandon your mobile website.
  • Increase & Measure Conversions– Realize an immediate lift in mobile conversions of up to 30%– with ROI potential to increase overtime from 45 – 100%.
  • Seamless integration – Integrate with web analytics, bid management and CRM software for easy, consistent reporting.

With a growing number of searches being conducted via mobile phones, having statistics to understand the behavior of your customers is critical. The power to increase mobile conversions is yours. Start now by contacting us today!

Analytics / Call Tracking / CRM / Mobile Marketing / Offline Advertising / PPC / Search Marketing — No Comments
29
Sep 11

The Forgotten PPC Metric: Phone Call Conversions

Pay per click (PPC) advertising is used to drive traffic to your brand’s website, and is typically measured using online analytics. However, the most successful PPC campaigns are those that can capture and associate any form of lead conversion with a specific campaign, ad, keyword and landing page.

The missing, and often forgotten, piece to this lead conversion picture is the phone call. To effectively capture these offline conversions and tie them to your PPC campaigns, you need to integrate a call tracking solution.

PPC 360° — Tracking a Complete View

When you combine phone calls with online form completions, you can gather valuable insight into campaign performance that will help you evaluate your PPC campaign and maximize returns. Specifically, you can use this information to evolve:

  • Keyword Selection: With call tracking and web analytics, you can identify the keywords that are driving lead conversions. Use this information to understand what terms drive the highest quality traffic, and then build out your campaigns using these terms, and direct synonyms, to increase conversions. At the same time, cut back on, or eliminate, the keywords that don’t result in conversions.
  • Bid Management: With the top lead-producing keywords identified, you can better manage how much you are willing to bid on each for top placement. If you know a keyword drives conversions, you can use ROI to justify spending more money per click. At the same time, you can reduce spend on keywords that are not driving adequate lead volume.
  • PPC Advertising Budget: With call tracking and web analytics showing you all lead conversions, you can make informed decisions on whether you are receiving an acceptable ROI on your PPC investment, and compare its return to other marketing and advertising initiatives. Depending on PPC rate of return, you may consider allocating more budget toward your campaign, or conversely, shift budgets away from PPC advertising to other, more effective marketing campaigns.
  • Landing Page Design and CTAs: The most successful PPC campaigns have a clear call to action, for example make a purchase, fill out a lead form, download content or call for additional information. Evaluate landing page design and CTA performance based on both online and offline conversion data. What may look like the best CTA in online analytics may not prove the best when you account for phone calls. Understand how your audiences prefer to communicate and what resonates with them, and then prompt them to take action based on their preferences as to improve conversion rates.

How to Integrate Call Tracking into Your PPC Campaign

The reason for integrating call tracking into PPC advertising is clear: it provides a full picture of campaign performance, helping you make informed investments.

Here are four quick steps to get started with call tracking for PPC.

  • First, work with a call tracking provider for initial setup.
  • Add call tracking numbers throughout your website, either by manually placing them on individual landing pages or integrating a call tracking Javascript snippet into your website’s HTML code.
  • Next, integrate call tracking into your PPC advertisements. Google offers a phone number ad extension, or you can also integrate numbers into ad copy or within the imagery of display ads.
  • Finally, assess complete ad performance and conversion rate by feeding your call-tracking data into web analytics and PPC platforms. Depending on the call tracking solution used, this data can be automatically piped into your PPC account dashboard.

With call tracking integrated into your PPC campaigns, you can have a complete view of conversions, even when a lead picks up the phone to call. Analyze your campaigns; test new keywords, ads, bid strategies and landing pages; then evolve based on conversion data, and start the process again.

What successes have you had using call tracking for PPC?

 

Features, Tips, & Announcements — No Comments
21
Sep 11

Integrating Call Tracking Into Mobile Apps

Mobile app use is exploding with downloads expected to grow by 144 percent by the end of 2011. In addition, studies from CEM4Mobile Solutions and Nielson Smartphone Analytics show that mobile apps tend to see higher engagement levels than mobile websites.

For marketers, this type of growth and engagement offers a great opportunity to reach and connect with target audiences through branded apps and in-application advertising. However, like all marketing tactics, it’s important to have a monitoring platform in place to measure success and ROI of these mobile initiatives.

App Advertising and Call Trackingcall tracking image of mobile phone

The convenience of click-to-call options increases click-through rates on mobile ads by six percent. Therefore, when activating a mobile app advertising campaign, consider integrating call-tracking numbers to capture and track these call conversions.

Below are some tips for getting started with call tracking in mobile apps.

Use a Relevant Phone Number

Consider the location of your audience when selecting which phone number to use on your ads or within your app. If the app appeals to local audiences, you’ll want to use numbers with local area codes. However, apps used by audiences from across the country, or world, will likely generate higher engagement from toll-free numbers.

Integrate a Compelling Call to Action

Tie the tracking number to a compelling call to action (CTA) that is relevant to the app and its users. Consider audience needs and interests, and what you can offer them that they will find intriguing, helpful or entertaining.

For example, Scotts Miracle-Gro tailors its app content and CTAs based on the users’ geographic location, shopping preferences (i.e. what kind of store they shop in—such as hardware stores, nurseries or mass merchant) and grass type.

Could you do something similar with your mobile offers? Determine ways to customize your promotions to offer value, rather than using untargeted CTAs like “call us today.”

Make Your Phone Number Pop

To further capture the attention of mobile users, add a graphical element or use a contrasting color in your CTA. The goal is draw the users’ eye to the number with prominent placement and noticeable design.

Track Landing-Page Conversions

Put a prominent, unique call tracking number on any mobile landing page to which your campaigns drive visitors. This will enable you to associate resulting calls with the related mobile app or ad, and visitor paths.

In addition, by tying web analytics to this page, you can gain insight into click behavior and online form conversions.

Your Thoughts?

How do you track and measure the success of your app advertising campaigns? Have you implemented call tracking? Why or why not?

 

 

 

 

Analytics / Call Tracking / CRM / Integration / Offline Advertising / PPC / Sales — No Comments
14
Sep 11

Less is More…Funneling the Right Sales Leads for Higher Conversions

Poll your sales team: Would they rather receive three well-qualified leads from marketing next month, or 15 cold ones? Well-qualified leads will win every time.

Even with sales cycles lengthening and becoming more complex, a 2011 SiriusDecisions survey of B2B sales and marketing leaders found that top-performing companies are using business intelligence technology to approach the sales pipeline with an emphasis on identifying higher-quality leads.

The concept may seem counter-intuitive, but less, better-qualified leads are actually easier for sales to work with:

  • Sales representatives have busy calendars. Filling them up with calls or meetings with non-qualified leads is a waste of time and resources.
  • Cold calls or reps that come off as too aggressive too early in the buying cycle may turn off potential customers that are not ready to make a purchase decision, ruining chances of future sales.
  • When marketing is able to hand a lead over to sales with a complete history already established, it leads to a shorter process for the rep, and shorter sales cycle overall.
  • Sales can tailor messaging to leads that have qualified themselves, making each interaction more effective.

“Too many raw, unqualified leads can create a clogged marketing and sales process and an unhealthy sales funnel.” —Why Your Sales Force Needs Fewer Leads, PointClear, LLC

qualifying leads through call trackingToday’s marketing and sales business intelligence technologies—including web analytics, call tracking, and CRM systems—enable marketers and sales reps to work together to maintain a tighter pipeline-to-quota ratio and grow sales.

Complete Analytics Qualifies Marketing Leads

Spending on online advertising specifically aimed to generate leads has grown by $12 billion in the last four years. Once you have a lead’s attention, tracking activity and scoring leads is made simple through comprehensive analytics that measure online and offline activity.

Web Analytics

Consumer buying habits indicate that overall, 43 percent of consumers go online to research before buying. This number increases for technology purchases, as well as other complex purchases.

Track online activity to target your most qualified leads. If marketing can remove the qualification process from sales’ plate by placing leads into a nurturing program, assessing actions, and profiling the most qualified prospects, it can confidentially deliver a narrow list of well-qualified leads (and their lead history) to sales.

Call Tracking

Web analytics are great, but all is lost when a lead picks up the phone. When a lead calls, he or she is taking a proactive step in the decision-making process, and you should have the technologies in place to track and report on these prospects.

Integrating call tracking with marketing activities through one-to-one and Javascript integration, you can monitor offline lead activity, including how leads found you and what prompted them to call.  Analyze these reports to score and qualify leads that reach out to you by phone.

CRM Systems

What tools are best used to house lead history, and combine efforts of marketing and sales? A sound customer relationship management (CRM) system is a necessity to make the process between marketing and sales flow effectively.

Track lead timelines, history, actions, touchpoints, demographic and firmographic information, who’s responsible for the lead (sales vs. marketing), and more with CRM software. You can also use a CRM to evaluate and prioritze all leads in your database.

Good Lead, Bad Lead.

Another challenge for marketers is defining a qualified lead. Once you have compiled your lead history, what should you look for, and what information should you provide to sales?

What determines a qualified lead will change for specific business cases, but here’s a list to get started. Consider these parameters when building lead forms so you have the information needed to evaluate:

  • Budget
  • Decision-making timeline
  • How the lead found you
  • Lead history, interactions and touch points

Have you found success with a “less-is-more” approach to sales leads? Share your experiences in the comments below.

 

Features, Tips, & Announcements — 3 Comments
9
Sep 11

Tips to Track Leads from Presentations

Events, tradeshows, webinars and training classes are likely a part of your marketing mix. However, it can be hard to measure the impact these activities have on sales without proper reporting solutions in place. For example, do you know how many new business calls you received as a result of these presentations?call tracking for presentations

In this post, we overview how call tracking can provide you with greater insight into the topics, audiences and delivery methods that offer the biggest lead potential.

Presentations and Call Tracking

Integrate unique call tracking numbers into your presentations to automatically associate calls with specific marketing initiatives. This allows you to more readily track resulting conversions and evaluate the success of individual events.

Tracking numbers can easily be added to contact slides within your presentation or to event-specific landing pages on your website. When designating and tracking numbers, consider the following:

Differentiate by Presentation Delivery Method

To determine the best-performing presentation format and delivery method, we recommend using a different call tracking number for each presentation type. For example, you may give a presentation at a conference and then post the slides online. In this case, consider using a different number for each format to gain more in-depth reporting.

Keep a Dashboard of Related Event Details

Within your call tracking dashboard, note specific presentation and event details, including: audience, venue, geographic location, crowd size, event promotions, and whether it was a paid or free opportunity. In doing so, you’ll be able to identify trends, and better determine the kinds of engagements that drive the most qualified leads.

Look at Leads Collectively

Placing a call is one of many ways that a lead can contact you after viewing a presentation. Therefore, it’s important to note that call tracking is only one piece of the solution when evaluating event success. Be sure to integrate it with web analytics, onsite feedback and social media metrics to get a more complete picture.

Collectively, this information can be used to determine which events and presentation formats are worth your investment in the future. This can be particularly helpful for paid speaking gigs that may not be worth pursuing if you don’t generate new business.

Your Thoughts?

How do you measure the effectiveness of your presentations? Have you tried call tracking? Why or why not? Share your thoughts in the comments section below.

 

 

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31
Aug 11

Call Tracking 101: How to Integrate Call Tracking Into Your Marketing Campaigns

Marketing in the past relied heavily on the “spray and pray” mentality—if you could get your message in front of enough people, at least a few would be compelled to take action. With limiting reporting available to directly tie tactics to results, many campaigns were simply shots in the dark.

Today’s marketer has the technology available to report on prospect interactions and conversions from specific marketing activities, and use that data to evolve campaigns based on results.

What is call tracking?Most marketers now use web analytics to understand how leads interact with their brand online, but what happens when a prospect picks up the phone?

With more users browsing the web via mobile devices, companies are likely to receive more offline customer calls and conversions. And let’s not forget that some people simply prefer to call, especially when dealing with local businesses. With a call tracking solution, you can find out what marketing activities prompt these offline conversions.

Two Ways to Implement Call Tracking

There are two simple ways to incorporate call tracking into your marketing analytics: one-to-one and Javascript integrations. Following are details about both methods, including how they work and best practices.

One-to-One Integration

The Basics: The idea behind one-to-one integration is to assign unique call tracking numbers to specific marketing tactics, campaigns or activities. For example, if you are running a series of print advertisements across several publications, assign a unique call tracking number to each publication, and then integrate the number into the corresponding ads. As a call comes in, you’ll know which publication prompted the call.

How It Works: It’s automated. As calls are logged, your call tracking solution will record the conversion, associate it with the proper marketing activity, and keep this data on file for your team to review and analyze.

When To Use It: One-to-one integration is ideal for marketing activities that take place off your website, often more traditional tactics. Think of campaigns that engage leads when they are offline, such as:

  • Billboard and Print Advertisements
  • Television and Radio Advertisements or Placements
  • Mobile Messaging Campaigns
  • Promotional Fliers
  • Guerrilla Marketing Tactics

Javascript Integration

The Basics: A Javascript snippet, provided by your call tracking platform, is code integrated throughout your website, similar to analytics tracking code, that provides detailed reporting of visitor activity that leads to a phone call.

How It Works: This Javascript snippet captures site visitor information and displays a unique phone number to each visitor on your website. The number follows the user from page to page via a cookie that is automatically installed on his or her browser. Even if a visitor leaves the website, as long as the cookie hasn’t been cleared, he or she will see their same phone number upon return.

When a user picks up the phone to call, the call tracking solution associates the call with the corresponding visitor information gathered online. This information—including source, landing page and last page visited—is recorded and stored for your team to review and analyze.

When To Use It: Javascript integration is ideal for campaigns that drive audiences to your website, and those that require higher level of tracking detail. Because the code captures each lead’s historical data, and doesn’t have to be tied to specific campaigns, reports can give insight into the overall effectiveness of your marketing activities as a whole. Use Javascript integration to measure the results of the following marketing tactics, and more:

  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Online Advertisements
  • Link-Building Campaigns

Using data and reports from call tracking, you can determine which marketing campaigns, activities and messages resonate with your audience and generate more leads. When tied to a CRM, you can also determine the sales value and ROI of your efforts. With this information, you can make smarter decisions on how to invest your time and budgets.

What questions do you have about call tracking?

 

 

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25
Aug 11

Blog ROI: Complete Your Blog Analytics with Call Tracking

The 2010 B2B Marketing Trends survey of more than 1,000 North American marketers found that while blogs are popular with more than 50 percent of marketers, only 40 percent rated blogs effective. In addition, A Smart Insights’ poll found that among companies that don’t blog, 15.8 percent say it’s because they can’t track return.

With a comprehensive lead-tracking program that measures online and offline conversions, it is certainly possible to measure the ROI of your blog.

Using web-based analytics and a CRM, you can track when visitors enter your company’s website through the blog, follow their activity, and determine the return from resulting leads when action is taken. But when a lead picks up the phone to call your company, do you have a way to associate them back to your blog if that’s how they found you?

How to Integrate Call Tracking on Your Blog

While most activity prompted from your blog will likely be online, it’s ideal to integrate call tracking for a comprehensive look at conversions. Achieve this through: the use of Javascript snippets, tracked downloadable resources and blog-specific phone numbers.

Install Javascript Snippets

Often your blog is one of the best gateways to your website. For example, readers may find blog posts through Google searches, and if they like what they read, they may click through your website for more information about your company and products or services.

Installing a Javascript snippet from your call tracking provider into the code of your blog and website will give you information about callers’ online activity, including source data and their paths through the site. When someone calls that came through your blog, this data is tracked and available to you.

Track Downloadable Resources

As a source for industry insight, some blog posts direct users to a specific action, such as downloading an eBook, whitepaper or other resource. But how many resources do you promote only through your blog? It’s likely that the same resources are available for download on other pages of your company website.

These high-value resources are intended to move prospects further through the lead funnel, and often encourage readers to call for more information.

So, to track whether a user is prompted to call based on content downloaded from your blog versus another location on your website, make two versions of each content piece. Give the content hosted on your blog one call tracking number, and the content on your site another. Based on the number called, you’ll know whether the asset was downloaded from the blog or the main site.

Differentiate Blog Phone Numbers

To track a call prompted by a specific blog post, give your post its own call tracking number. This can be featured in the header, as in the example below, or as a call-to-action button in the blog’s sidebar, within the author page, or in a standard call to action at the end of posts.

Is this the same phone number you see at the header of our blog?

Keep in mind, however, that if you want to test different placements to see which generate more calls, you don’t want to place two different numbers on the same screen, as this could confuse readers.

Track Your Success

Measure the online and offline return your blog generates, qualify leads, and compare your blog’s ROI with other marketing tactics. If it’s not producing the results you expect, try adjusting your blogging strategy, topics covered and CTAs.

Do you track your blog’s ROI? Share your challenges or best practices in the comments below.

 

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17
Aug 11

How Conversion Tracking Can Drive Content Marketing

Content marketing strategies are often based on market trends, business objectives or messaging. However, to help guide content marketing efforts to best meet buyer
 needs, marketers should use analytics and conversion metrics to ensure that content is both topically relevant and easy for qualified audiences to find.

With web analytics and call tracking solutions, marketers can collect conversion information and track secondary lead activity generated by content, which can be used to
 further optimize efforts and improve ROI.

Develop Content Ideas and Promotion Strategy

Analytics can help marketers identify the topics that drive visitors, and then use this information to develop related content to spur download-driven lead conversions. Following are metrics your marketing team can use to identify content topics, and the best place to publish:

  • Traffic-Driving Keywords — Review the keywords that drive visitors to your website, and to your competitors’ website. You can do this through your own web analytics, and using tools like alexa.com, which shows high-impact search queries for any website. What products or services are they interested in, and can you develop relevant content about that topic to convert these searchers into leads? Also consider long-tail keyword traffic for common themes or questions that arise
  • Top Landing and Content Pages — What pages do visitors land on and click through to most often, but have limited conversions? Develop related content to feature on these pages as a way to promote lead conversions.
  • Traffic Sources — What website traffic sources have historically driven the most leads? Consider partner websites, guest posts, social media, eNewsletters, advertisements and more. Identify your leading sources, and integrate them into your content promotion strategy.

Track Content Marketing Success

Strengthen your content marketing efforts by tracking resulting conversions. Integrate analytics tracking code and call tracking to know what content spurs secondary action from your leads.

  • Within Actual Content — Offer users multiple ways to convert throughout content pieces. For example, include a campaign-specific phone number in eBooks and white papers that you associate with the asset in your call-tracking platform. For audiences that prefer to contact you online, or may not be ready to buy, include links to web contact forms and subscription pages for your blog or eNewsletter
  • Throughout Your Website — Make sure to capture as much visitor-activity information as possible. With call tracking, you can install a Javascript snippet that tracks sources of phone calls, enabling you to associate a call from a web visitor that clicked through to your site from a content piece. In addition, use web analytics to track online conversions, as well as their related sources, mediums and campaigns.
  • Test and Evolve— By strategically developing content for your buyers and properly tracking all conversions, you can continually adjust campaigns, messages and calls to action based on ROI.

If you’re interested in more information about conversion tracking and content marketing, check out the blog post How to Track Content Marketing Lead Conversions.

How has your company used conversion tracking to drive its content marketing efforts?